This article starts by examining existing research on the role of translation in media news production. An examination of this role leads inevitably to a critical view of the use of “translation” and the difficulties that Translation Studies encounters as a discipline in asserting and distributing broader definitions of the term in the context of media news production. In the specific context of news translation, an extension of definitions not only involves target-related issues, but also the disintegration of the status of source texts in such multi-source situations. Selection and de-selection principles guide journalistic text production processes including translation. The influence of national images and their imagesetting effects are analyzed from this point of view. To that end, imagology is used as an added value for this kind of research in the way it combines selection principles and national image construction.
This contribution develops a framework for research dealing with translation and localization in the media. It is stated that the borderlines between translation, localization and rewriting have become very blurred in the context of news production. Parallel to transediting, a term coined earlier, the concept of the journalator is presented, i.e., an interventionist newsroom worker who makes abundant use of translation when transferring and reformulating or recreating informative journalistic texts. By reference to both narrative theory and imagology, it is shown that the creation of national and cultural images occupies a special position in the intersections between translation studies, journalism studies and image studies. In the last part, the framework is complemented by a test case dealing with the representation of neighboring countries in Dutch-language Belgian (i.e., Flemish) TV news. It indicates that particularly the coverage of Germany is marked by specific topics and image building that were hypothesized before the analysis of the corpus.Le présent article contribue à établir un cadre de recherche en traduction et en localisation dans les médias. On dit que les limites entre la traduction, la localisation et la réécriture sont devenues particulièrement floues dans la production de nouvelles. En parallèle avec la transediting [transédition], un terme déjà proposé, nous présenterons le concept de journalator [journaducteur], c’est-à-dire une personne qui intervient en salle de presse et utilise abondamment la traduction pour transférer et reformuler ou recréer des textes journalistiques. En référence aux théories de la narration et de l’imagologie, nous démontrons que la création d’images nationales et culturelles occupe une place unique, à la frontière de la traductologie, des études en journalisme et de l’imagologie. En dernière partie, nous joindrons au cadre de recherche une étude de cas sur la représentation des pays voisins dans les nouvelles télévisées belges en néerlandais (flamand). Dans cette étude, l’analyse de notre corpus a confirmé notre hypothèse de départ selon laquelle le choix de certains sujets précis et la construction d’une image étaient particulièrement forts dans le cas de l’Allemagne
Although journalistic translation research has been quite successful over the past 15 years, from a methodological point of view many scholars struggle with the total or partial absence of a traceable source text. As a consequence, parallel corpora are rare and the researcher often has to rely on multilingual sets of texts that are comparable. This contribution deals in detail with that essential methodological problem. It relates the multisource and multi-author situation of translation in journalism to this non- (or only partially) identifiable character of the source text–target text relationship. We argue that the triangulation of comparative text analysis with fieldwork adds value to this type of research. This argument is illustrated with a study triangulating textual analysis in three languages with interviews and non-participant observation. Such a triangulation also responds to earlier calls for a more elaborated contextualization of the production process and the sociohistorical circumstances in journalistic translation research.
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