This study investigates the impact levels of transparent internal communication on employees' adaptation to firm changes in the context of the covid-19 pandemic. This study uses data of employees of enterprises in Hanoi City, Vietnam during 2021-2022. The data used for analysis and regression consists of 618 observations. We use Cronbach’s Alpha, EFA and regression model to learn the effect of different variables on employee uncertainty about organizational change. The results show that (i) transparent internal communication has a negative effect on the control coping strategy of employees; (ii) transparent internal communication has a positive effect on the escape strategy of employees; (iii) transparent internal communication has a negative effect on the employee uncertainty about organizational change; (iv) control coping strategy has a negative effect on employee uncertainty about organizational change; and (v) Escape Strategy has a positive effect on employee uncertainty about organizational change. Based on the findings, recommendations are given for improving the enterprises maintain a good quality of relationship with their employees.
Customer loyalty, retention, and repurchase intentions give favorable outcomes for providers, and service switching and switching intentions imply unfavorable outcomes (Bansal & Taylor, 1999). The aim of this study is to investigate the determinants influencing the intention to switch internet service providers of Vietnamese consumers. Data for this study were collected from a survey of 564 Vietnamese consumers in Hanoi who have bought internet service. Through quantitative research methods with some techniques, such as Cronbach’s alpha and exploratory factor analysis, the research shows that 9 factors influence the intention to switch internet service providers of Vietnamese consumers. The regression model among variables shows that influencing level clarity of the factors on the intention to switch internet service providers of Vietnamese consumers. Therefore, the empirical findings show that the intention to switch internet service providers of Vietnamese consumers has a mediating role in the relationship between service providers. The findings of this study suggest that managers need to focus on investing and researching to understand customers’ attitudes towards competitors’ products better, thereby they can proactively develop marketing programs to negatively influence the intention to switch. This article makes a new discovery about the intention to switch internet service providers for Vietnamese consumers
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