This paper provides an in-depth exploration of the psychosocial factors and processes related to maintaining and losing control during internet gambling. It explores features of internet gambling leading to loss of control, control strategies used by internet gamblers, and the perceived utility of online responsible gambling measures. Interviews with 25 moderate risk and problem internet gamblers yielded rich first-person accounts analysed using interpretative phenomenological analysis. The most frequently identified aspects of internet gambling leading to impaired control were use of digital money, access to credit, lack of scrutiny and ready accessibility. Participants used a range of self-limiting strategies with variable success. Most considered that more comprehensive responsible

It remains unclear if gambling advertising and promotion increase demand for, and consumption of, gambling, or only affect market share distributions without increasing total consumption. Although this has been investigated in relation to land-based gambling, studies have not examined how such marketing influences behavioural patterns of Internet gamblers. The aim of this study, therefore, was to explore ways in which advertising and promotion of Internet gambling may contribute to increased consumption of gambling. Qualitative interviews were conducted with 50 Internet gamblers drawn from the general population, and 31 treatment-seeking Internet gamblers. In-deptha nalysiso fi nterview transcripts revealed limited reported effectiveness of advertising and promotions in converting non-gamblers to Internet gamblers. However, general population gamblers reported occasionally gambling more than intended (increased consumption) in response to free bet and deposit offers. A proportion of treatment-seekers reported increased gambling, particularly associated with bonus offers that required matched deposits and gambling before any winnings could be collected. Advertisements and promotions invoked urges to gamble among treatment-seeking gamblers, and appeared to some participants to be designed to target individuals who had taken steps to limit or cease gambling. Findings provide preliminary evidence of Internet gambling promotional activities increasing overall consumption amongst asubgroup of gamblers.

This introduction to the special issue looks back at the debates over public value and public values. It suggests that a focus on recognising public value provides a way to bring the different streams together. Drawing on papers from a workshop conducted in July 2019, it sets out three issues critical to understanding the concept: the need for better definition of the core concepts, its contribution to understanding the nature of institutions and the policy process, and ways to bring back the critical issues of power and heterogeneity into our consideration of public value. The special issue aims to expand our understanding of 'public value' and in so doing, better understand how it contributes to public policy research and practice.

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