This article addresses graphic novels and their growing popularity in academic libraries. Graphic novels are increasingly used as instructional resources, and they play an important role in supporting the recreational reading mission of academic libraries.The article will also tackle issues related to the cataloging and classification of graphic novels and discuss ways to use them for marketing and promotion of library services.
A Brief Introduction to Graphic NovelsGraphic novels grew out of the comic book movement in the 1960s and came into existence at the hands of writers who were looking to use the comic book format to address more mainstream or adult topics. There is some debate about who coined the phrase, but one of the first graphic novels, if not the first, was Will Eisner's Contract with God and Other Tenement Stories, published in 1978. 1 Eisner, who began working in comics in 1936, has stated that he devised the term as a marketing technique to increase the chances that his illustrated series of interlinked short stories about working-class Jewish families during the Great Depression might be published. 2 The format has gained popularity over the past 25 years in a variety of geographic and topical areas, including the expected superhero stories and adaptations, but also works of satire, non-fiction, memoirs, historical fiction, and a Japanese form called manga. Some graphic novels are the product of a single writer, or a writer and illustrator
This article summarizes the approaches taken by the Washington State University Libraries in an ongoing partnership with the WSU Athletics Department. Library instruction and liaison relationships, the libraries' presence at game day events, the involvement of the libraries' development director, and a multi-part advertising campaign tied to the football season have all brought positive outcomes. Results have included an increased library presence for student athletes, as well as an increase in awareness and "friend-raising" development activities in the larger campus and alumni community.
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