PurposeCorporate reputation (CR), the new buzz word has created many waves in the business world and thereby has become a topic of interest of many researchers. CR is often addressed as an intangible asset that brings with itself lots of advantages and benefits that may build the company and push it forward or may bring a company completely down. CR is a multidisciplinary concept generating parallel interpretations, and as a consequence, disagreements arise regarding its definition and its measurement techniques.Design/methodology/approachThis paper attempted to address this issue by bringing in more clarity to the concept and objectivity in its measurement. To address this issue a new comprehensive definition of CR is developed by reviewing the semi-centennial evolution of the construct. By bringing a critical analysis of the currently followed methods of measurement the paper has classified them into the five broad categories on the basis of the guiding definition, methodology and data sources, multiple stakeholders emphasised and the extent of objectivity inherent in the methodology. Establishing linkage between different concepts a model is developed for better understanding of the process of corporate reputation building.FindingsBased on the renewed understanding, a new method has been suggested for measuring corporate reputation from the perspective of multiple stakeholders.Originality/valueThis method is claimed to be superior as it is founded on a comprehensive meaning of the concept and designed to use easily available and accessible objective data.
Corporate social responsibility (CSR) performance is judged against the disclosure made by the companies in their Sustainability Reports or Business Responsibility Reports. CSR theoretically as argued in the literature enhances company credibility and in turn, influences the perception of the stakeholders in improving Corporate Reputation (CR). This article examines this claim by empirically investigating the top 100 companies’ CSR disclosure and their reputational score. The analysis renders a finding which is contradictory to the common belief that CSR significantly impacts reputation building.
This study investigates the impact of CSR on different stakeholder reputations. For this purpose, we consider reputation from the eyes of three major stakeholders—employees, investors, and customers. Content analysis technique based on a four-point scale was used to measure the CSR of the sample companies, whereas reputation was measured using an appropriate proxy from different stakeholders’ perspectives. System generalized method of moments (GMM) was employed to study the impact of CSR on different stakeholder reputation. The results pointed out that CSR has an insignificant impact on different stakeholder reputations. There is a need for Indian companies to disclose more quality information about their CSR actions to capitalize on its benefits in improving their reputation.
The corporate social responsibility (CSR) performance of a company enhances a company’s credibility, thereby influencing the perception of its stakeholders in improving the corporate reputation of a company. This study examines this claim by empirically investigating the CSR performance of India’s top 100 companies and its impact on their reputational status. We have employed the panel-corrected standard error model by controlling companies’ financial performance, size, age, and market risk to analyze the impact of CSR performance on reputation. The result of the analysis is contradictory to the common belief that CSR positively impacts reputation building. Although this study is not novel in nature, it is incremental to the current literature as this study is conducted from an Indian perspective (where no study has been conducted as per our knowledge). This study uses data that are more objective and concrete than those of previous studies, making this study another valuable addition to the extant literature as it is an improvement over the previous study.
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