The problems of building a dialogue of cultures with Arab interlocutors are investigated in the paper; there are practical recommendations for its successful solution. Special attention is paid to the study of national and cultural characteristics of representatives of Arab society, and factors that make influence on the establishment and development partner relations with Arabs. The basic moral values, cultural, national, linguistics norms are briefly formulated in the article. Knowledge of that contributes to the successful conduct of intercultural communication at the “East-West” level. In the Arab countries, the traditions and customs of business ethics and communication, in general, are predominantly developing and changing because of the openness of most countries of the world and the interaction in various spheres (economic, educational, cultural, military, political, etc.). Because of its specificity, Arab society can be described as a closed one. Further on we will present and analyze its characteristics and identify the main features of the Arab official and business style of speech. This requires business participants from all sides to have in-depth knowledge of national, socio-cultural, religious, historical, ethno-psychological peculiarities and possess these skills which can be put into practice when required.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.