This research was designed in order to investigate the role of important individual and situational factors in shaping entrepreneurial intentions of young adults in the Republic of Croatia. For that purpose, a survey was conducted on the sample of 257 young adults using a questionnaire. In order to test the proposed hypotheses stating that there are statistically significant differences in young adults’ entrepreneurial intentions regarding demographic factors (gender, age, and level of education), prior entrepreneurial exposure, and the perception of prior entrepreneurial exposure, a statistical analysis was performed using the Mann–Whitney and Kruskal–Wallis tests. Overall, the results give partial support for the hypothesis regarding demographic factors and prior entrepreneurial exposure and full support for the hypothesis regarding the perception of prior entrepreneurial exposure. Additionally, CHAID method classification was applied in order to fully grasp the relationship between entrepreneurial intentions and the analyzed factors, and the results clearly indicate that the perception of prior entrepreneurial exposure can be seen as a single best predictor of entrepreneurial intentions.
In this chapter, the authors discuss the fundraising and funding patterns and their potential relationship(s) with the of management professionalization in independent arts organizations. It is proposed that the source of income and the fundraising activities can be associated with a clear pattern of managerial professionalization, as well as organizational directions. The empirical research is based on a sample of independent arts organizations from Croatia and Serbia. The Croatian organizations are now able to benefit from the EU structural funds and other sources of EU-based financing, while the Serbian organizations are in the very early stage of accessing the pre-accession EU financing and still rely on the more traditional sources of funding. The research methodology is comparative and qualitative, since this chapter is supposed to open a new venue of research in the South East European (SEE) region. It is based on comprehensive, in-depth interviews with the widely recognized actors of the independent and public arts scene in major urban areas in Croatia and Serbia.
There has been a growth in online fundraising from crowdfunding apps, like GoFundMe, that propagate fundraising appeals on social networking sites. In the online space, these crowdfunding apps pose a potential threat to the traditional intermediation role of charities. The disintermediation threat is that donors choose crowdfunding intermediaries instead of charities to channel their giving. In this article, we discuss what makes crowdsourced fundraising effective and how charities can adapt to this new dynamic for more effective online fundraising emphasizing two key success factors: brand strength/reputation and managing the donor experience. In addition, we explain the advantages and disadvantages of social media fundraising and giving and propose ways charities can leverage their good reputations and public trust to stimulate reintermediation. Finally, we propose a landscape for future research based on model that emphases the fundraising campaign's ability to stimulate viral sharing within and between online social networks.
U ovom se radu istražuju temeljne odrednice interne marketinške orijentacije prema članovima i članicama školskih odbora u Republici Hrvatskoj, a koje čine temeljni dio modela za vrednovanje i unapređenje rada školskih odbora. Na temelju teorijskih razmatranja ključnih područja rada i odgovornosti školskih odbora, predlažu se kriteriji interne segmentacije članova i članica školskih odbora, za koje se smatra da će voditi prema razlikama u vrednovanju svojih aktivnosti i odgovornosti. Smatra se da se, na ovaj način, mogu definirati homogene skupine članova/ica školskih odbora, na koje se može djelovati daljnjim targetiranjem i ostalim aktivnostima interne marketinške orijentacije škole. U empirijskom su dijelu rada utvrđene statistički značajne razlike u stavovima grupa članova/ica školskih odbora, formiranih prema odabranim kriterijima segmentacije (razini/stupnju obrazovanja, prethodnim pedagoškim znanjima, poziciji u školskom odboru te roditeljstvu učenika/ice u istoj školi), o područjima rada i odgovornosti školskih odbora. Na ovaj se način preliminarno empirijski verificiraju polazišta predloženog modela, koji će se dodatno razraditi u budućim istraživanjima. Nadalje, utvrđeno je da se promatrani kriteriji segmentacije članova/ica školskih odbora reflektiraju u razlikama stavova, povezanih s: evaluacijom rada, međusobnih odnosa i pedagoških kompetencija članova/ica školskog odbora; samostalnošću njegova odlučivanja; su-odnosom s ravnateljem/icom škole te vrednovanjem nastavničke pozicije u školi. Navedena područja rada i odgovornosti školskih odbora, stoga, predstavljaju i područja edukacije te profesionalizacije rada školskih odbora u Hrvatskoj, utvrđena temeljem provedenog empirijskog istraživanja.
This study presents a preliminary research towards a conceptual model of relationship between the overall and the destination attributes satisfaction. Precisely, the paper explores and classifies destination pull factors as a precondition to design a conceptual model. Therefore, the first step was to categorise destination attributes into meaningful groups of pull factors that provide greater efficiency in achieving and maintaining a desired perception of destination quality, measured by tourists’ satisfaction. The exploratory factor analysis was conducted on the sample of 289 tourists visiting the town of Split (Croatia). The required prior statistical preconditions were successfully met and the principal component analysis was conducted on 20 items with Varimax rotation method. Based on the results, four pull factors were retained in the final analysis, explaining 54.760% of the variance. In the final categorisation, factor loading was above 0.4 for all four extracted factors, with reliability of measurement scales. Major findings of this study confirm that destination attributes can be grouped in a meaningful way regarding tourist satisfaction and indicate that the extracted pull factors, representing both common and unique destination attributes, have the potential to be generally applicable. The extracted factors are the primary or fundamental offer components; additional/expanded offer components; tertiary or tendency/affinity/preference offer components and specific offer components. Recommendations for further research are given, in order to explore to what extent the tourists’ overall satisfaction is related to their satisfaction with destination attributes, and to expand the model with the impact of other moderating elements.
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