The COVID-19 pandemic urged the implementation of new corporate digital strategies which are, in fact, no longer an option but compulsory. Given the context, this study aims to raise the following question: Are the micro and small companies matured enough to face the challenges of digital transformation due to the Covid-19 pandemic? This study has an exploratory approach in order to answer this intriguing question which seems to be a global concern. Data were collected by applying online questionnaires to 256 managers of micro and small enterprises in the state of Bahia, Brazil. The main findings showed that half (50,2%) of respondents considered their enterprises to be in a medium level of digital maturity and 39.13% considered themselves highly prepared to face the challenges of digital transformation due to the Covid-19 pandemic. Also, the study showed that it seems to be an inversely proportional relation between managers’ age range and level of digital maturity of companies. Young managers are much more open for new technologies than old ones.
Todo o conteúdo deste livro está licenciado sob uma Licença de Atribuição Creative Commons. Atribuição 4.0 Internacional (CC BY 4.0).O conteúdo dos artigos e seus dados em sua forma, correção e confiabilidade são de responsabilidade exclusiva dos autores. Permitido o download da obra e o compartilhamento desde que sejam atribuídos créditos aos autores, mas sem a possibilidade de alterá-la de nenhuma forma ou utilizá-la para fins comerciais.
PurposeThe study aims to investigate how the action research contributes to the collective construction of a discipline in management. This issue was the motivation for the present study, which was developed from the experience of master's degree students attending the post-graduate program in management of an institution in the State of Bahia, Brazil.Design/methodology/approachThe overall objective of this study is to understand the method's effectiveness for this aim, whereas the specific objectives are to identify the commitment of the subjects in the activities proposed and to assess the effectiveness of the use of active methods in the discipline construction. The theoretical background is regarding digital education transformation, active teaching methods and action research. As for the qualitative perspective, the methodological approach of choice was that of participant observation (for data collection) and content analysis.FindingsIt was possible to highlight the awakening of critical sense and the effectiveness of action research in enhancing the protagonism of the master's degree students in the construction of their own knowledge.Originality/valueThis study not only contributes to the field of applied social sciences but also opens a precedent for the experience of collective construction of a discipline in another area of knowledge by means of action research. Another factor demonstrating the relevance of this study is the production of essays and articles by master's degree students in which active methodologies were related to themes of interest.
A partir do anúncio da canonização da primeira santa brasileira, a média mensal de visitações à sede das Obras Sociais Irmã Dulce (OSID), em Salvador, aumentou consideravelmente. Diante disto, uma articulação de instituições públicas e privadas foi iniciada, para o desenvolvimento do Arranjo Produtivo Local Território Santo, que visa planejar o acolhimento e ordenamento deste fluxo de visitantes, maximizando os seus resultados para os moradores do entorno. Com foco em contribuir com o projeto, o objetivo deste estudo foi identificar o perfil e grau de satisfação dos visitantes da OSID. Este marco teórico transita pelos temas do turismo religioso, desenvolvimento territorial e marketing. Foram realizadas entrevistas semiestruturadas e aplicados questionários. Os dados foram analisados de forma qualitativa (análise de conteúdo) e quantitativa (Net Promoter Score e Regressão Linear Múltipla). Dentre os achados, foi possível identificar o perfil dos visitantes e o grau de satisfação quanto à localização e estrutura física. Agradecimento à Fundação de Amparo à Pesquisa da Bahia.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.