With an increased use of external online platforms, digital government logics are gradually intertwined with external, algorithmic, crowd-influenced value logics of social media platforms. This new scene especially affects administration, which can no longer neutrally deliver public service, but becomes involved in processes of consideration and judging what rules and traditions seem most appropriate in the situation. Through deep interviews and workshops with municipal communicators, we examine this balancing act when communicators use social media for external communication. We use a practice perspective to characterize and conceptualize an emerging approach to public service.
Abstract. Social media is used by the majority of Swedish municipalities. However, the highly interactive features of social media are often not taken advantage of. The study aims to get a better understanding of why social media is not used to its full potential in the municipality. Findings from an interview study with communicators in three Swedish municipalities reveal that the motivation for using social media is often difficult to turn into action. Tensions emerging in the use of social media result in hesitation, uncertainty and a slowing down of work practice. The processes of managing the tensions are characterized by boundary crossing between different communities, such as municipal communicators, elected officials and citizens, with social media itself as an equally important actor. The processes of boundary crossing by the municipal communicators are discussed in terms of learning processes and new emerging competences that might redefine the role of the municipal communicator and hence perhaps the public servant in general.
The rise of the platform era changes the way interactions are structured and enables transactions at a distance. The platform phenomena also enables cocreation of content, shifting the way services are delivered across diverse boundaries. This is especially apparent in workplaces, where the developments change roles, relationships and conditions for teaching and learning, creating the possibility of a two-sided market. From a socio-technical and socio-cultural learning perspective, this study primarily aims for a better understanding of platforms in higher educational settings. Using a learning platform as an illustrative case, we argue for platform context transactions that are not monetary transactions. The main contribution of the paper is to offer a discussion where we problematize the transactional concept in two-sided markets. The findings shed new light on emerging challenges and tensions in the interplay between the constant change of technology and what it means to work in such change. This has implications for both teaching and learning and offers insights that can be valuable for understanding the shift to online learning during the recent pandemic of covid-19.
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