Introduction. In the modern conditions of management in the agrarian sphere, the search for approaches, methods and methods of accelerating the development of the agrarian economy based on the use of the advantages of diversification has intensified. It is obvious that the orientation towards the use of the effects of diversification of production activities in agricultural production requires the establishment of systematic monitoring of the environmental factors of their functioning and the vector of their influence on the growing dynamics of production volumes and the stability of corporate structures. Methods. General scientific and special methods of learning phenomena and processes in the sphere of economic activity of enterprises were used to achieve the set goal, in particular: systemic approach − when studying the connections between phenomena and processes in the system of ensuring diversified development; comparative − for evaluating the efficiency of activity and comparing the levels of diversification of production of agricultural products; calculation-constructive – when substantiating directions of diversification of production; the method of asset portfolio analysis, simulation modelling − to substantiate the company's production program; dialectical, abstract and logical − when making theoretical generalizations, formulating conclusions. Results. For the formation of a diversification strategy, it is advisable to take into account the influence of the constituent factors of the external and internal environment of the functioning of agricultural enterprises, the level of their use of production potential and the economic risks that accompany their activity. When identifying the factors of the external and internal environment of the functioning of agricultural enterprises, we optimized their composition and proposed a system of indicators, which is combined into two groups: aggregate potential and economic risk. With the use of economic and mathematical methods, it was determined that the first cluster included administrative districts of the Kyiv region, where the economic conditions for the functioning of economic entities are the most attractive for the management of multidisciplinary agricultural enterprises; the second cluster is characterized by an average level of attractiveness; the third cluster is formed from the least attractive or risky areas for agricultural production and development of diversification. Discussion. Ukraine's membership in the EU will require new approaches to the assessment of specialized regions of Ukraine, using a cluster approach, which will ensure a high level of return on investments, including in the form of state and regional support, which will significantly increase the level of competitiveness of domestic producers and processors of agricultural products. All this will require our further research. Keywords: strategy, diversification, agricultural production, risk, production activity.
Introduction. The institutional environment and the economic basis form a complex institutional and economic mechanism for regulating the agro-food market, which includes the following mechanisms: the development of tools for regulating the supply and demand of agricultural products and food, interregional trade, regulation of the agrarian sphere, which allows for the formation of a strategic approach in the development of the agro-food market. The institutional and economic mechanism of liberalization and regulation of trade in agricultural goods allows determining the ways and methods of achieving the goals of the state's agro-food policy, which do not contradict the requirements of the WTO multilateral trade system and take into account national economic interests. Methods. In the process of conducting the research, general scientific and special methods of economic research were used, in particular: systematic approach, comparative, dialectical and abstract-logical. The results. Directions for improving the institutional structure of the agri-food market based on the development of legal regulation of the functioning of self-regulatory organizations are proposed, which will ensure the formation of optimal economic relations between subjects and the balancing of the interests of the state and agribusiness, as well as contribute to the effectiveness of its regulation tools. Discussion. Taking into account the evidence of the leading countries of the world, the role of self-governing organizations in the development of the national strategy for the development of the agrarian sector of Ukraine and the formation of regional comprehensive programs for the development of rural areas needs further research. In addition, in the current difficult economic conditions caused by Russia's aggression against our state, the role of professional associations in overcoming crisis phenomena in the activities of farms in the corporate sector of the agrarian economy requires consideration. Keywords: institutional environment, self-governing organizations, agrarian chamber, agrarian sector, food security.
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