This article describes the growing adoption of the Internet platforms by Government bodies and civil servants in an attempt to foster better communication with citizens and collaboration with business. The article dwells on the strategy and tactics of communication used by Russian Government Public Relations and civil servants in digital environment. The key communication strategy can be described as that of harmonizing relations between public bodies and citizens. The study identified four communication tactics, characterized by distinctive approaches in terms of interactivity and openness toward concrete target audiences. When communicating via social media, Russian civil servants are advised to adopt conversational forms of communication to expand the range of followers and to involve a broad range of stakeholders in the dialogue.
The article highlights the use of research oriented teaching methodology in the process of teaching foreign languages to students of international relations. An attempt is made to emphasize the potential of learning foreign languages for developing students’ research and development skills. At the same time, the author claims that the model of science-based teaching is a factor affecting the motivational trajectory of international relations students studying a foreign language.
Research argues that the rhetorical dialogue theory (Yu.V. Rozhdestvensky) is a sound approach to the analysis of corporate media. The first part of the research briefly outlines the evolution of corporate media and dwells on communication technologies used in magazines for employees today. Digital technologies have reinforced the emotional impact produced by the multimodality of media texts and made the narration which embodies various corporate values more explicit. Then the discussion addresses the rhetorical dialogue theory underscoring three main types of dialogue which manifest themselves in management: dialogue-difference, dialogue-unison and dialogue-theatre. In the third part the focus moves to some features of magazines for employees, refracted through the lens of the dialogue-unison perspective. It is shown that in-house magazines do not communicate any new knowledge and demonstrate no opposition between personnel and management. Thus, due to a new media environment, a full accord of the board and employees results in a dialogue-unison.
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