The pandemic and its effects on the development of a new normality in the Latin American education sector has transformed the traditional education systems creating new means of communication, coordination, and learning assessment. This study uses a qualitative methodology with descriptive basic statistics, applied to 16 leaders (deans and directors) responsible for the direction and management of universities in an atmosphere of chaos. The above allows creating a conceptual model that explains context components, leadership, and initiatives. At the same time, the variables and their connections are defined establishing a novating flexible, technological, and inclusive education strategy in the region that is here to stay for management and building of knowledge.
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