The current study was designed to examine the effect of exposure to muscular ideal bodies on body satisfaction in men. College men (N = 104) at a medium-sized mid-south university completed the Body Assessment (BA) scale, which measures body satisfaction, before and after exposure to either muscular or nonmuscular advertisements. BA scores were examined using a repeated measures (pre and post) ANOVA with muscularity of image (view images of muscular men vs. view images of average men) as the between-participants factor. Results indicated that men's self-rated body satisfaction decreased after viewing images of muscular men but did not change after viewing images of average men. Thus, it appears that men's body satisfaction may be influenced by exposure to brief images of muscular models. These results are congruent with results of previous investigations of the effects of viewing images of thin models on women's body satisfaction.KEY WORDS: body image; muscularity; body satisfaction.One sociocultural factor that appears to influence body satisfaction in both men and women is the media. People are bombarded daily with their culture's stereotypical images of attractiveness from magazines, television, films, billboards, and other electronic and print media. This constant exposure to ideal body types (which are often quite unrealistic for most individuals to obtain) can make individuals more sensitive and conscious about their own bodies, and can evoke comparisons between themselves and unrealistic media images of thinness and/or muscularity (Turner et al., 1997).Although one might argue that media only reflects what is prevalent in society, there is strong evidence that exposure to idealized thin bodies via magazines, television, and movies has deleterious effects, especially in women. Women report that they use models in magazines as a point of comparison for