The electronic commerce (e-commerce) market is experiencing explosive growth. Millions of retail network firms compete in the virtual e-commerce market. A key aspect of online trading is emotional intelligence: these retail firms adopt emotional tactics to attract and retain customers. This article evaluates the emotional intelligence of small retail e-commerce network firms. By analyzing the emotional information transmitting process, we propose a framework to measure virtual emotional intelligence abilities in e-commerce. Based on that framework, we adopt the ELECTRE III multicriteria evaluation method to evaluate the emotional intelligence of some small retail network firms on the TAOBAO e-commerce website. The results show that a correlation exists between emotional intelligence and sales in a network environment. Thus, improving virtual emotional intelligence abilities is important for retail network firms to increase customers’ satisfaction, gain competitive advantage, and promote their sales in the current information society.
Evaluating park equity can help guide the advancement of sustainable and equitable space policies. Previous studies have mainly considered accessibility when evaluating park equity while ignoring the selectivity and convenience of entering parks and residents’ recognition of parks. Measuring equity based mainly on spatial thinking has resulted in the social aspects of parks receiving insufficient attention. In this study, we therefore integrated the spatial and social equity of parks and developed a multidimensional framework to evaluate park equity in four dimensions: accessibility (Ai), diversity (Di), convenience (Ci), and satisfaction (Si). Empirical analysis from Yangzhou, China showed that: (1) in Yangzhou’s built-up districts, 23.43% of the communities received high- or relatively high-level park access but 17.72% received little or no park access. (2) The Gini coefficient indicated that all three dimensions showed a mismatch with population distribution, except for satisfaction (Si), which showed a relatively reasonable match. (3) Park access was generally better in communities with better locations, environments, and facilities. High-income groups enjoyed significantly better park access than low- and middle-income groups. These findings could help urban planners and policymakers develop effective policies to reduce inequality in park access.
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