Para o autor, a Psicologia Ambiental pode contribuir para a definição e concretização de uma Política Ambiental, ajudando a emitir objetivos contextualizados e estimulando a participação comunitária. O conhecimento por ela propiciado abre possibilidades para que a construção do futuro se dê de forma a acolher tanto a estabilidade quanto a diversidade. A Psicologia Ambiental deve se desenvolver de modo a se tornar mais pragmática e conceitos teóricos devem ser encorajados como o de lugar.
Contemporary urbanization poses difficult situations for architectural researchers. On the one hand,changes due to increasing “regionalization” of cities impart distinct meanings to the very concept of city. On theother hand, new iconic projects signal to remarkable changes in townscapes. Newly invented places offerinnovative spaces for people’s conviviality and information interchange—an urban quality known as urbanity.However, such manifestations may fragment the urbanized territory, creating compartments that act as disintegrativeforces. A question invades the architectural milieu: are such changes beneficial, or the source of severe distortions?The paper recalls the concept of place and the progresses that led to its actual transdisciplinar perspective.In their move from internationalism to globalism, the urban landscapes of globalization experience crucialchanges, often manifested through an insertion of prettified images of places that “clone” selected spatialfeatures perceived as attractive. Created predominantly by market forces, they act as tools to attract people toan exciting array of spaces, contributing to the competitive use of urbanity. Their production and diffusion areidentified in the literature as placemaking and placemarketing. The paper argues that planned placemakingsubstantiated by pragmatic placemarketing may bring opportunities for enhancing the quality of urban life.
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