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Despite recognizing the importance of developing authentic corporate social responsibility (CSR) programs, noticeably absent from the literature is consideration for how employees distinguish between authentic and inauthentic CSR programs. This is somewhat surprising given that employees are essentially the face of their organization and are largely expected to act as ambassadors for the organization's CSR program (Collier and Esteban in Bus Ethics 16: [19][20][21][22][23][24][25][26][27][28][29][30][31][32][33] 2007). The current research, by conducting depth interviews with employees, builds a better understanding of how employees differentiate between authentic and inauthentic CSR programs, and how these judgments influence their perceptions of the organization. We find that employees rely on two different referent standards to form authenticity judgments-the extent to which the image put forth in the CSR program aligns with the organization's true identity and the extent to which the CSR program itself is developmental. To assess the former, employees draw on cues about resource commitment, alignment between elements of the organization's CSR program, emotional engagement, justice, and embeddedness. The latter assessments are based on the extent to which the organization adopts a leadership role with regards to its CSR initiatives. We also find that perceived authenticity can lead to positive outcomes such as organizational identification and employee connections. This study contributes to the broad literatures on both CSR and authenticity, as well as more specifically adding to the conversation on authenticity as a potentially valuable lens for enriching business ethics theorizing.

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This is the accepted version of the paper.This version of the publication may differ from the final published version. Permanent repository link

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In this study, we examine the extent to which employees recognize the importance of information technologies and systems (IT/S) in developing and implementing environmental initiatives. To address this question, we first review past research on this topic and draw on a framework for examining environmental motivating forces, strategies, and employee environmental orientations. We then analyze qualitative data based on in-depth interviews with employees in financial services organizations. Our aim is to develop a richer understanding of how employees currently view IT/S issues in relation to environmental sustainability and if similarities exist between different types of financial institutions. We also assess the extent to which these employee perceptions align with both actual organizational practices, as captured in interviews with information technology managers, and practices espoused by organizations, as reflected on their corporate websites. Our findings suggest that organizations are still in the infancy stage of awareness and adoption of “Green” IT/S. As a result, we identify four types of gaps: knowledge gaps, practice gaps, opportunity gaps, and knowing—doing gaps. We suggest that future research should draw on absorptive capacity, organizational learning, and social marketing theories to help align employees’ attitudes, cognitions, and behaviors and to drive environmental changes.

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