Dr. sc., docent, Sveučilište u Rijeci, Fakultet za menadžment u turizmu i ugostiteljstvu, Mag. oec., studentica, Sveučilište u Rijeci, Fakultet za menadžment u turizmu i ugostiteljstvu, SAŽETAKSuvremeni turizam razvojem transporta i raznih oblika komunikacijske i druge tehnologije pridonosi upoznavanju i zbližavanju različitih kultura, što povećava međusobnu toleranciju i pridonosi svjetskom miru, dok su istodobno značajan preduvjet za razvoj turizma mir i sigurnost u destinaciji. Razvoj turizma u interesu je brojnih zemalja radi njegova pozitivnog i multiplicirajućeg utjecaja na gospodarstvo, ali događaju se i velike promjene sa sigurnosnog aspekta u zemljama diljem svijeta, pa sigurnost postaje jedan od najvažnijih kriterija pri odabiru destinacije. Sukladno tome mijenjaju se i obrasci ponašanja turista, pa osobna sigurnost turista, koja proizlazi iz sigurnosne situacije u zemlji, postaje sve značajniji element uspješnog pozicioniranja turističke destinacije. Cilj je rada prikazati stavove mladih inozemnih turista o sigurnosti u destinaciji te njihove percepcije sigurnosnog stanja u Hrvatskoj i zemljama užeg konkurentskog okruženja. Rezultati istraživanja pokazuju da je percepcija sigurnosti značajan element prilikom odabira turističke destinacije, a Hrvatsku se percipira kao iznadprosječno sigurnu zemlju, što su značajni podaci koje bi trebalo više koristiti u promociji Hrvatske kao turističke destinacije. Ključne riječi: osobna sigurnost, globalna nesigurnost, terorizam, percepcija rizika Creative Commons Attribution -NonCommercial 4.0 International License L. Bagarić, M. Barišić, L. Martić Kuran: Značaj percepcije osobne sigurnosti u turističkoj destinaciji. ABSTRACT Contemporary tourism contributes to the recognition and convergence of different cultures through the development of transport and various forms of communication and other technologies. Tourismincreases mutual tolerance and contributes to world peace, while significant preconditions for tourism development are destination peace and safety at the same time. Tourism development is in the interest of many countries due to its positive and multiplier impact on the economy, but there are also major changes in the safety aspect of countries around the world, thus safety becomes one of the most important elements in choosing destinations. Consequently, tourist behaviour patterns change, and the personal safety of tourists, resulting from the safety situation in the country, becomes an increasingly important element for successful positioning of tourist destinations. The aim of this paper is to present the attitudes of young foreign tourists about the safety of the destination and their perception of the safety situation in Croatia in regards to competitive countries. The research results show that safety perception is a significant element when choosing a destination to travel, and Croatia is perceived as above-average safe country, which are important data that should be used more in promoting Croatia as a tourist destination.
The paper aimed to investigate the influence of organizational culture types on tacit knowledge sharing in medium and large enterprises in Croatia. For research, organizational culture is differentiated according to the typology based on the Competing Values Framework. In the theoretical part, the basic concepts and open questions related to the issues of the subject research are systematized and analyzed. The empirical part of the paper presents the results of a survey conducted on 14 medium and large companies in the Croatian economy. A total of 492 knowledge workers were surveyed in these companies. Multiple regression was used to assess the research model. The results of the research showed that organizational culture significantly influences tacit knowledge sharing, where the mentioned influence can be positive or negative, depending on the culture type. More precisely, it was found that clan and adhocracy cultures have a positive, and market culture has a negative impact on tacit knowledge sharing. However, no statistically significant influence of hierarchy culture on tacit knowledge sharing has been proven. The results of this paper have significant theoretical and practical implications.
The protection of Dalmatian lamb ("Dalmatinska janjetina") with a protected designation of origin label (PDO) is based on the specific quality of meat of Dalmatian pramenka lamb and the traditional lamb breeding method in the geographic area that coincides with the breeding area of Dalmatian pramenka (indigenous Croatian sheep breed). Under the name of "Dalmatinska janjetina", only the meat of lambs of Dalmatian pramenka, bred exclusively in Dalmatia, can be placed on the market. In the process of obtaining a PDO label, which has recently been completed at the Croatian national level and is currently in the process at the EU level, a survey among Croatian consumers (a sample of 1,034 consumers from all over Croatia) was conducted to determine the recognition of this product on the Croatian market, as well as consumer preferences considering similar products from other Croatian regions. The research has shown that Croatian consumers recognize Dalmatian lamb as a traditional, high-quality product. Thus, almost 75 % of the respondents recognize it as a particular type of lamb of better quality than others on the Croatian market. Almost 85 % of the respondents use lamb regardless of type in their diet, but more than 58 % always on special occasions (folk festivals and family celebrations), especially if prepared in the traditional way (lamb on a spit) by which Dalmatia as a region is recognized by more than 85 % of the respondents. The market reputation and connection with the geographic production area are why Croatian consumers rather buy Dalmatian lamb over others.
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