This case study explores the relationships between the marketing place and branding promotion strategy of Singfujia Real Estate. Building strong brands is one of the most important goals of product and brand management (Esch, Langner, Schmitt, & Geus, 2006). The research conducted in qualitative study applying in interview with the manager and the employees of the Singfujia Real Estate. The result shows that the company can create advantage by adopting strategies marketing, customer satisfaction also can be capture by using 7Ps model, company can optimize the brand through promotion and place marketing.
It seems like many young entrepreneurs are steering away from the more traditional corporate future, where opportunities seem to be fewer by the day, and it appears that cafés and trendy restaurants have exploded in popularity. Along with the sudden rise of new, fashionable, cafés and restaurants managed and owned by young adults, there are also the more old-fashioned restaurants which offer more traditional cuisine options,Japanese, Italian, French or steak houses. The scope of Western restaurants, however, doesn't seem to go past the American or English cuisine. This paper evaluates the level of feasibility that a Latin American restaurant in the heart of Southern Taiwan could have,while studying the most important aspects of the Taiwanese food and beverage industry. The motivations that inspired this research include the fact that over the past few years,Taiwan has become more and more welcoming for Latin American immigrants, which seems to have spiked the interest ofTaiwanese people in the Latin American culture as a whole. Taiwan, and the curiosity has sprung to the extent to which even the biggest clubs and bars in some cities are organizing Latin Parties at least once a month. All in all, proving that the investment would be feasible according to current market trends and customer preferences.
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