Abstract-Now quality is the most important tool and a prerequisite for ensuring competitiveness of products. It is an economic, social, technical, philosophical category, which suggests that in the assessment and formation of product quality it is necessary to consider all these elements. Prediction of improvement of quality as a factor of competitiveness of production should receive high priority for effective management of modern enterprise. Despite the fact that the products before entering into the market has a total initial potential of competitiveness, it must be always remembered about the possibility of a deeper and long-term competitiveness of these products. In connection with this, the problems of production of competitive products in the multifaceted activities of the enterprise have a strategic nature. The conceptual scheme of the competitiveness of products with using quality tools and forecasting techniques was suggested. This scheme takes into account features of development of regional economy, where the organization is positioned. The article will be useful for regional organizations that are focused on the elaboration of the basic strategy of development based on enhancement and competitiveness of products.
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