The purpose of this research is to identify priority actions to be taken in Mexico in order to encourage tourism entrepreneurs to take advantage of and to meet domestic tourist demand. In order to do this, the role that domestic tourism has in consumption and demand both nationally and internationally is analysed; opinion leaders from the sector are interviewed and the concept mapping methodology is used in combination with multidimensional scaling to solve the difficulties of prioritizing activities, gaining consensus, and to show graphically how the various stakeholders relate. The main results show three principal groups of activities: one which can be directly addressed by entrepreneurs, and two others, which although they relate to public policy and measurement, can also be driven by the business community.
For your paper to be published in the conference proceedings, you must use this document as both an instruction set and as a template into which you can type your own text. If your paper does not conform to the required format, you will be asked to fix it. I. INTRODUCTION Due to the constant change in current business activities, small and medium enterprises (SMEs) are increasingly focused on how to efficiently and effectively use existing resources [1]. Although large companies have more options to generate performance by having more resources, all have in common the human resources, which has a significant impact on performance and improving competitiveness when proper management of it is done [2]. The human resource is made up of the individual employees of the company, each of whom has skills and knowledge [3]. In turn, it is part of the intellectual capital (IC), which makes it a resource based on knowledge, as an important factor of production [4]. According to [5] knowledge, in its forms and processes, is the main asset for all types of organizations, directly affecting the importance of IC. The IC is the sum of all the knowledge of an organization that can generate profits and competitive advantage in the business process [6]. Because of its importance, it is necessary to establish management activities, which cover the formulation and implementation of strategies used for the exploitation of resources in the organization [5]. Within these activities are the identification and recruitment of IC, reflected in the acquisition of human resources with the skills and abilities for the benefit of the company [4]. To carry out these management activities effectively, like the recruitment of IC for example, strategies must be implemented to strengthen this area, such as the use of new technologies as a mediator in both internal and external communication processes, improving organizational processes in the company [7]. On the other hand, both knowledge and technology are considered a strategic asset of the company and a main source to create a competitive advantage [8]. Given the importance of new technologies in the business world, social networks are one of those technological means that facilitate communicative processes [9]. Consequently, they are used in some areas of the business process, mainly in marketing [10]. However, there is little use in the process of recruitment and training of skilled staff, as currently the number of organizations using social networks as a means of recruitment is growing [11]. Taking into account the previous situation, it is proposed to perform an analysis of the management process of social networks for the recruitment of IC in SMEs. This allows organizations to improve their recruitment processes and find highly competitive human resources through new technologies.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.