ResumoO autogerenciamento e os objetivos no trabalho são temas relativamente comuns nas discussões em administração e psicologia organizacional. Contudo, a produção científica brasileira parece não demonstrar o mesmo interesse pelo tema, com poucos artigos publicados no campo do comportamento organizacional, que tenham como objetivo a investigação desses construtos. O objetivo do presente artigo foi realizar uma análise da produção científica brasileira em autogerenciamento e objetivos no trabalho nos últimos 21 anos. Este estudo revisou 16 relatos de pesquisas empíricas que abordam os temas supracitados, publicados em periódicos nacionais. Os resultados demonstraram uma grande divisão entre artigos que investigam o tema sob uma perspectiva mais macroscópica, com foco no autogerenciamento da carreira, e aqueles que, em uma perspectiva mais microscópica, investigam os comportamentos cotidianos dos trabalhadores. A maior parte dos estudos é exploratória, com surveys conduzidas por psicólogos doutores no setor terciário da economia e com dados primários. Esses resultados nos permitem caracterizar a produção científica defasada e ainda sem muito foco no Brasil.Palavras-chave: Autogerenciamento. Objetivos no trabalho. Produção científica.
One of the main characteristics of communication when there is a persuasive intent is the framing of messages to induce changes in behavior. Framingsthe selection of situational aspects and arguments to influence individual´s perceptionare popular in signs, warnings, announcements in radio and television, lectures, sayings, among others. When the topic is the promotion of pro-environmental behavior, the choice for informational antecedent strategies, which operationalize pro-environmental messages, has become the object of significant research in environmental and social psychology. However, when these messages are disseminated in daily life, formalized in signs, for example, they are based on intuition, artistry and common sense, not on a scientific basis. The underlying assumption of this dissertation is that pro-environmental messages will be more efficient when empirically or theoretically derived, including the most influent variables on the targeted behavior. To encourage a scientific practice, two manuscripts aimed at essential problems: the lack of empirical description of pro-environmental communication in Brazil, and the need for an integrative model of antecedent variables. In Manuscript 1, a procedure for categorization was elaborated and enabled the investigation of Brazilian signs´ characteristics, such as persuasive strategies (informational, negative framing, and positive framing), the emphasis on nature destruction´s impact, and the recommendation of behaviors, among others. The dominance of certain characteristics oriented a discussion about sign´s limitations in efficacy. At the same time, the study resulted in a categorization system which can help guiding research and intervention. Manuscript 2 describes the elaboration of an instrument to empirically verify an integrative model of pro-environmental behavior antecedents: the goalframing theory. The scale identified in two studies a bidimensional goal structure, with good psychometric properties: Situational Proximal and Motivational Individual. The content differed from the theoretical prediction of three goal-frames, but demonstrated convergence to Schwartz´s higher-order values (self-promotion and self-transcendence). The possibilities of goal-framing theory as a model for pro-environmental behavior are discussed and the importance of studies aiming at goal´s influence on this behavior is highlighted. Overall, the manuscripts can contribute to scientific approches to promote pro-environmental behavior by using informational antecedent strategies. The empirical description and elaboration of an instrument that allows the selection of intraindividual antecedents of pro-environmental behavior can improve the popular and more intuitive use of framings.
Este artigo está licenciado sob forma de uma licença Creative Commons Atribuição 4.0 Internacional, que permite uso irrestrito, distribuição e reprodução em qualquer meio, desde que a publicação original seja corretamente citada. http://creativecommons.org/licenses/by/4.0/deed.pt_BR Artigo originAl ISSN 1980-8623 Pro-environmental communication: informational, behavioral and framing strategies in posters AbstractPosters designed to promote pro-environmental behavior are a popular, low-cost resource, though often based on common sense. The objective of this research was to develop a categorization system to identify persuasive characteristics in pro-environmental posters, with a mixed methods approach. Based on a public sample and data saturation, 75 pieces of Brazilian advertising were selected, by mainly identifying: persuasive strategies; type of emphasis regarding the impacts of environmental problems; type of recommended behavior. Results revealed that the majority of posters emphasized consequences towards nature, operationalized behaviors, showed information or used positive framing. Qui-square tests showed that positive framing was associated with indication of behavior and emphasis on nature. The opposite occurred with negative framing. Efficacy limitations in pro-environmental posters are discussed, along with the advantages of using categorization systems (such as the one developed) to guide research and intervention, are advocated.Keywords: Pro-environmental communication; Persuasive strategies; Framing. Comunicación pro-ambiental: estrategías informacionales, comportamentales y de framing en carteles ResumenUtilizar carteles para promover comportamientos pro-ambientales es un recurso popular, de bajo costo, pero generalmente basado en el sentido común. El objetivo de esta investigación fue desarrollar un sistema de clasificación para identificar las características de persuasión en carteles pro-ambientales, con un método mixto cualitativo/cuantitativo. A partir de una grande muestra publica y criterios de saturación, se seleccionaron 75 anuncios publicitarios brasileños, identificando principalmente: las estrategias de persuasión; el tipo de énfasis sobre los efectos de problemas ambientales; y el tipo de comportamiento recomendado. Los resultados revelaron que la mayoría de los carteles enfatizó consecuencias hacia la naturaleza, con indicación operacionalizada de comportamientos, mostró información o encuadre positivo utilizado. Testes del qui-cuadrado mostraron que encuadres positivos se asociaron con indicación de la conducta y el énfasis en la naturaleza. Lo contrario ocurrió con encuadres negativos. Se discuten las limitaciones de eficacia en carteles pro-ambientales, así como las ventajas de la utilización de sistemas de categorización (como lo que se desarrolló) para guiar la investigación y la intervención.Palabras clave: Comunicación pro-ambiental; Estrategías persuasivas; Framing.
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