ResumoO artigo analisa dispositivos de gestão e controle de demandas sociais -no caso, a forma de entendimento da "questão social" e as estratégias de enfrentamento -e sua funcionalidade pedagógica para construção de hegemonia através de processos de formação humana e de estratégias para educar conflito social mediadas por organizações da sociedade civil. Dessa forma, questões estruturais são tornadas palatáveis sob os signos da inovação, dos negócios sociais e da cultura do empreendedorismo.Palavras-chave: Questão social; organizações da sociedade civil; juventudes.
AbstractThe article analyzes the management and control devices -in this case the form of understanding of the "social question" and coping strategies -and their pedagogical functionality for building hegemony through processes of human development and strategies to educate social conflict mediated civil society organizations. Thus, structural issues are made palatable under the signs of innovation, social business and entrepreneurship culture.
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