This study aims to determine the effect of trust, service quality and product quality on consumer loyalty at CV. Naisha Madu Nusantara in Pekanbaru. The analysis used in this study is multiple linear analysis using SPSS Version 25 with a total sample of 96 respondents. Hypothesis testing was carried out using a simultaneous test (f test) and a partial test (t test). Based on the results of the study, it can be concluded that simultaneously and partially trust, service quality and product quality affect consumer loyalty at CV. Naisha Madu Nusantara Pakanbaru. The close relationship between the independent variable and the dependent variable is very strong with the contribution of the independent variable to the dependent variable of 78.40%. While the remaining 21.60% is determined by other variables not included in this study.
This research was conducted with the aim of examining the Influence of Social Media Promotion and Word Of Mouth on Florist Consumer Purchase Decisions in Bangkinang City and the variables that influence Florist Consumer Purchase Decisions in Bangkinang City. The population in this study are consumers who make purchasing decisions on Florists in Bangkinang City. non-probability sampling technique, namely purposive sampling. Purposive sampling is a sampling technique with certain considerations. The sample that is set in this research is based on the calculation results, it is known that the number of samples is 96 respondents. Hypothesis testing using multiple linear regression analysis with the help of SPSS 23.00 for windows. The results showed that simultaneously and partially Social Media Promotion and Word Of Mouth. Influence on Florist Consumer Purchase Decisions in Bangkinang City.
This reserch aims to determine the effect of skills and work commitment on the performance of PKS employees at PT. Kampar Tunggal Agrindo, Kampar Regency. The population in this study were all PKS employees at PT. Kampar Tunggal Agrindo by using the slovin technique by determining the sample to be 57 employees. Data collection techniques used are questionnaires and research files. The data analysis technique used is multiple linear regression analysis with a significant level (α) of 0.05. The results of this study conclude that skills and work commitment affect the performance of PKS PT. Kampar Tunggal Agrindo with a significant value less than 0.05. The results of the study using a partial test that work commitment has more influence on employee performance. There is a strong relationship between the variables of skills and work commitment to employee performance at PKS PT. Kampar Tunggal Agrindo.
This study aims to determine the effect of social media promotion and facilities jointly and individually on the decision to visit Andalus tourism objects. The analysis used in this study is multiple linear regression analysis with the number of respondents as many as 98 people. Hypothesis testing is done by f test (simultaneous) and t test (partial). Based on the results of the study, it can be concluded that the promotion of social media and facilities simultaneously influences the decision to visit Andalus tourism objects. Furthermore, based on a partial test, promotion of social media and facilities affect the decision to visit Andalus tourism objects. The close relationship between the independent variable and the dependent variable is very strong with the contribution of the independent variable to the dependent variable of 67.60 %.
This study aims to determine the effect of skills and work safety on the productivity of craftsmen at Sentra Pandai Besi Teratak Rumbio Jaya. The analysis used in this research is multiple linear analysis. The population in this study were all machete craftsmen who were members of the Rumbio Jaya Teratak Blacksmith Center, amounting to 62 people. While the sample is taken from the entire population as a sample using the census method or total sampling, which is a sampling technique when all members of the population are used as samples (Sugiyono, 2017:67). Hypothesis testing is done by testing simultaneously and partially testing. Based on the results of the study, it can be concluded that simultaneously and partially skills and work safety affect the productivity of craftsmen at Sentra Pandai Besi Teratak Rumbio Jaya. The contribution of the craftsman's productivity variable is 53,9% determined by skills and work safety while the remaining 46,1% is determined by other variables outside of this study.
The purpose of this study was to determine whether Zaky & Dicky Cafe's Instagram advertising efforts were effective. Instagram is an image and video sharing program that allows users to take photos, record videos, apply digital filters, and share their creations on various social networking networks. To determine its efficacy on social interaction, researchers used the EPIC analysis model (empathy, persuasion, impact, and communication) and tested it individually using the average score technique. The population and samples were taken from customers of Zaky & Dicky Cafe. Sampling was carried out using a census technique of 300 samples. Results Based on the research, Zaky & Dicky Cafe's marketing with Instagram social media is effective. The Persuation dimension is the highest dimension of the four EPIC Models. Consumers are satisfied with the reality they receive based on the promotion of Zaky & Dicky Cafe using Instagram social media.
Pengembangan kapasitas diri seorang wirausaha, saat ini sangat penting untuk dapat lebih kompeten dalam melakukan kegiatan bisnis melalui pelatihan-pelatihan yang menunjang kemampuan kewirausahaan. Permasalahan yang sering dijumpai, banyaknya wirausaha muda didesa yang kurang bisa memaknai arti pentingnya kewirausahaan yang didalamnya terkandung kompetensi pengetahuan dan kreatifitas baik itu dalam memasarkan produk, mengelola keuangan bisnis, mengelola organisasi bisnis dan mampu beradaptasi dengan kemajuan teknologi. Melalui kegiatan PkM ini, pemuda pemudi wirausaha Desa Teratak Kecamatan Rumbio Jaya Kabupaten Kampar dapat membentuk jiwa kewirausahaan yaitu percaya diri, optimisme, disiplin, motivasi, memiliki jiwa kepemimpinan,suka tantangan, memiliki tanggung jawab dan human relationship.
Purpose - The purpose of this paper is to understand the formation of an entrepreneur mindset in creating the competitiveness of female entrepreneurs Design/methodology/approach – The literature review approach is an assessment and critical review of knowledge, ideas, or findings contained in the body of a literature. Findings – The problems faced in the development of Female Entrepreneurs are the entrepreneurial culture that exists in an area that can limit a woman to be creative, the entrepreneurial spirit has not been optimally developed, and personal skills in communication are still relatively low. The emergence of e-commerce as a breakthrough for business people engaged in the creative industry makes female entrepreneurs have to learn more about mastering technology, so that they have the potential to expand opportunities for further development, and can create competitive advantages that are built on the principle of identifying opportunities, innovation, acceptance of risk, flexibility in responding to change, building a clear vision and growth in creativity and innovation. Research limitations/implications – The limitations of writing this paper are shortcomings in article collection, there are still other articles that have not been included in this paper. Practical implications – The results of this literature review will help women entrepreneurs explore their potential and be able to control themselves in running the business they are engaged in. Social implications – Female Entrepreneurs need to get attention from their environment because women also have a big role in advancing the economy of a country. Originality/value – in this paper is the importance of e-commerce in business management as a transaction system, because it will increase market exposure so as to create competitiveness
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