Modern recommender systems often embed users and items into low-dimensional latent representations, based on their observed interactions. In practical recommendation scenarios, users often exhibit various intents which drive them to interact with items with multiple behavior types (e.g., click, tag-as-favorite, purchase). However, the diversity of user behaviors is ignored in most of existing approaches, which makes them difficult to capture heterogeneous relational structures across different types of interactive behaviors. Exploring multi-typed behavior patterns is of great importance to recommendation systems, yet is very challenging because of two aspects: i) The complex dependencies across different types of user-item interactions; ii) Diversity of such multi-behavior patterns may vary by users due to their personalized preference. To tackle the above challenges, we propose a Multi-Behavior recommendation framework with Graph Meta Network to incorporate the multi-behavior pattern modeling into a meta-learning paradigm. Our developed MB-GMN empowers the user-item interaction learning with the capability of uncovering type-dependent behavior representations, which automatically distills the behavior heterogeneity and interaction diversity for recommendations. Extensive experiments on three real-world datasets show the effectiveness of MB-GMN by significantly boosting the recommendation performance as compared to various state-of-the-art baselines. The source code is available at https://github.com/akaxlh/MB-GMN.
Capturing users' precise preferences is of great importance in various recommender systems (e.g., e-commerce platforms and online advertising sites), which is the basis of how to present personalized interesting product lists to individual users. In spite of significant progress has been made to consider relations between users and items, most of existing recommendation techniques solely focus on singular type of user-item interactions. However, user-item interactive behavior is often exhibited with multi-type (e.g., page view, add-to-favorite and purchase) and inter-dependent in nature. The overlook of multiplex behavior relations can hardly recognize the multi-modal contextual signals across different types of interactions, which limit the feasibility of current recommendation methods. To tackle the above challenge, this work proposes a Memory-Augmented Transformer Networks (MATN), to enable the recommendation with multiplex behavioral relational information, and joint modeling of type-specific behavioral context and type-wise behavior inter-dependencies, in a fully automatic manner. In our MATN framework, we first develop a transformer-based multi-behavior relation encoder, to make the learned interaction representations be reflective of the cross-type behavior relations. Furthermore, a memory attention network is proposed to supercharge MATN capturing the contextual signals of different types of behavior into the category-specific latent embedding space. Finally, a cross-behavior aggregation component is introduced to promote the comprehensive collaboration across type-aware interaction behavior representations, and discriminate their inherent contributions in assisting recommendations. Extensive experiments on two benchmark datasets and a real-world e-commence user behavior
Accurate user and item embedding learning is crucial for modern recommender systems. However, most existing recommendation techniques have thus far focused on modeling users' preferences over singular type of user-item interactions. Many practical recommendation scenarios involve multi-typed user interactive behaviors (e.g., page view, add-to-favorite and purchase), which presents unique challenges that cannot be handled by current recommendation solutions. In particular: i) complex inter-dependencies across different types of user behaviors; ii) the incorporation of knowledge-aware item relations into the multi-behavior recommendation framework; iii) dynamic characteristics of multi-typed user-item interactions. To tackle these challenges, this work proposes a Knowledge-Enhanced Hierarchical Graph Transformer Network (KHGT), to investigate multi-typed interactive patterns between users and items in recommender systems. Specifically, KHGT is build upon a graph-structured neural architecture to i) capture type-specific behavior semantics; ii) explicitly discriminate which types of user-item interactions are more important in assisting the forecasting task on the target behavior. Additionally, we further integrate the multi-modal graph attention layer with temporal encoding strategy, to empower the learned embeddings be reflective of both dedicated multiplex user-item and item-item collaborative relations, as well as the underlying interaction dynamics. Extensive experiments conducted on three real-world datasets show that KHGT consistently outperforms many state-of-the-art recommendation methods across various evaluation settings. Our implementation is available in https://github.com/akaxlh/KHGT.
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