This article considers the impact of new levels of competition and a changing political definition of Scottishness upon the way that Scottish newspapers sought to construct their content as Scottish during the inter-war period. Through an analysis of their content this article considers the extent to which Scottish newspapers concentrated upon events in Scotland, the manner in which local Scottish events were represented as Scottish national events, and the techniques that they employed to brand themselves as Scottish products. It concludes that these combined to position Scottish papers as Scottish ‘nationals’ rather than as local papers. It further identifies the use of similar techniques by the London-based ‘nationals’ at that time, suggesting that the tendency to address their readership as a national community is the defining characteristic of national news media in general.
Chapter 1. Precarious Labour and the Contemporary NovelThe focus of this book is on the condition that I call precarious labour. This term is intended not only to describe the conditions of work in the contemporary economy but also to signal something profound about the way that workers imagine their social relations in an era of endemic contingency and risk. In choosing to explore how this condition is made visible in contemporary fiction I follow a growing trend in literary criticism which has seen an increasing return to materialism in recent years. In the last decade, critics have demonstrated a renewed interest in literature as "an intervention" in the historical, political, and linguistic conjunctures of the present (Lecercle 2010).Yet, if there is a newfound wealth of economic and political literary-criticism, the question of work has been relatively under-examined. There are recent studies on the historical character of labour, especially in books on work and modernism (Godden 1997, Shiach 2003, Wild 2006 as well as books that seek to place contemporary labourpatterns within an historical context (Hapke 2001, Thompson 2003. Recently Michael Ross has examined the presentation of advertising work in literature (Ross 2015) but his focus is often on the craft of advertising or, in common with other criticism of this kind, on the corporation (Clare 2014) rather than on the presentation of work or workers. This rather small pool of critical writing is perhaps surprising given the
This essay examines the recent use of postcolonial theory in relation to Scottish literature in order to scrutinize a tendency to designate Scotland as an English colony. It suggests that the basis for this analysis lies in the supposed cultural effects of the British union rather than in its materialist history, which raises questions about the suitability of a colonial model. In tracing the contours of such an analysis, this essay identifies strong similarities between the explanations offered by modern literary criticism and those proposed by early twentieth-century nationalists in their effort to elaborate Scotland as a culturally discrete political entity. On the basis of these similarities, this paper concludes that the attempt to identify Scotland as a colony serves to reproduce the essentialist models of nationality which the early nationalist readings of Scotland contained.In a recent issue of Interventions , Ellen-Raïssa Jackson and Willy Maley argue for a comparative approach to Scottish and Irish writing on the basis of a common history of English colonization (Jackson and Maley 2002). While a comparative approach is amply justified by the profound similarities between Scottish and Irish modernists, the Irish precedents for Scottish linguistic colonialism Gaelic culture Hugh MacDiarmid Scotland Scottish nationalism
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