Although collective trolling is an integral part of online communities, it has received little scholarly attention. Research on collective trolling, which involves an organized group trolling effort, is in its infancy perhaps because early works on online trolling depicted it as the deviant behavior of individuals who acted in isolation and under hidden identity. Thus, it is still unclear what collective trolling is and how it evolves. To address this gap, we collected 12,840 posts and comments pertinent to a brief, controversial, and very visible collective trolling event.The event, which surrounded Chinese rapper PG One on the Chinese microblogging platform Sina Weibo, received 40 million reads in 1 day and a lot of media attention. Based on a thematic content analysis of 480 posts, we describe the collective trolling lifecycle through five distinct stages defined by posting frequency and content of posts. We also explain the transformation of participants' roles, tactics, motives, behavioral tone, and the variations in their thematic content, stakeholder group affiliation, and roles over time. The major contributions of the study are the characterization of collective trolling, and the addition of a lifecycle model to the understanding of trolling as sociotechnical, context-dependent, and multidimensional phenomenon.
Purpose “Library + cultural tourism” (LCT) is a new direction for the sustainable development of libraries, but few scholars have researched it from a tourist perspective. The purpose of this paper is to identify what factors affect tourist satisfaction (TS) with LCT, reveal the interaction among these factors and provide strategies for better library services. Design/methodology/approach This study collected 5,308 comments on Tianjin Binhai Library from three popular online travel communities. Grounded theory was adopted to identify what factors affect TS with LCT and reveal the interaction among these factors. Findings The results indicated that TS with LCT was affected by complex factors related to tour plans, tour expectations, cultural characteristics, environment, support services and emotions. Cultural characteristics, environment and support services were impacted by tour plans and tour expectations, which directly or indirectly affected TS mediated by emotions. TS further influenced their expectation of their next tour. Originality/value This paper uncovered critical problems with LCT using a case study of Tianjin Binhai Library. The results provide a reference for library practitioners to develop better library services for tourists and regular users/readers.
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