The present research is concerned with exploring individual environmental responsibility from the operational or deepened marketing perspective of private and public strategic decision-making. The theoretical foundation underlying the research design in this investigation is social responsibility (altruism, prosocial behavior, aiding, or helping) theory. More specifically, the relationship between the social responsibility correlates of internal-external control, social responsibility, social class, age, and income and multiple attitudinal and behavioral measures of environmental responsibility is examined. Differences between Sierra Club and/or Audubon Society subjects and general population on attitudinal and behavioral measures of environmental responsibility were found to be significant and in the predicted direction.
The emerging demand for policy-relevant social information represents an exciting multidisciplinary challenge to develop a system of empirically derived social indicators. A review of the social indicators literature suggests that while much of the research has been directed at deriving aggregate, objective measures, there is a need for studies that focus on both objective and subjective measures at the community level. Three community field studies are presented that operationalize the social indicator dimension of housing quality through an empirical analysis of the home-buying process. The results were analyzed by principal-component analysis and chi-square tests. The findings indicate that significant differences exist between husbands and wives on a number of perceived housing quality attributes within each sample. Comparisons across samples show that measures of salience also differ on factors such as lot size, distance to churches, similarity of neighbors, and appearance and value of nearby homes. Information on perceived housing quality and other social indicators dimensions at the local level creates an opportunity for both private and public decision makers to better respond to social change.
Environmental quality has and will continue to be a major consumer movement issue. In response to a growing interest in this area, researchers have investigated the relationships between a number of demographic and socio‐psychological variables and concern for the environment. This study examines the relationship between internal‐external control of reinforcements and environmental responsibility. The results indicate that significant differences on the internal‐external control measure exist between subjects classified as high and low in environmental responsibility. The article discusses the implications of these findings for private and public decision makers.
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