This study examines what motivates the employees involved in the tourism industry in Sarawak, Malaysia, their level of job satisfaction and the influence of job satisfaction on affective commitment. It also examines whether age moderates the abovementioned relationship. Tourism is a critical industry which accommodates an increasing number of visitors to Sarawak, positioning itself as the "Sarawak-More Than A Paradise" in the Asia Pacific region. Studies have confirmed that satisfied employees will be more committed to their organizations and offer high quality service to the customers. Hierarchical regression analysis was used to analyze the data of the study. The three most important factors to motivate employees are interesting work, job security and opportunities for advancement and development. Satisfaction towards 'salary' was found to have a significant positive relationship with affective commitment. Also, satisfaction towards supervision showed significant positive relationships with normative commitment. However, age did not moderate the relationships between job satisfaction and organizational commitment. The findings of this study provide valuable insights for the management of tourism-related organizations in Malaysia and the Asia Pacific region to create a motivated and committed workforce.
From 2020 to 2021, many KFC outlets went into liquidation because the company suffered losses to the point where they could not pay their obligations. Apart from the impact of the pandemic, the increasing number of competitors in the fast-food sector is also the cause of the decline in KFC's business. To survive, KFC must have service performance that can increase customer satisfaction so that customers continue to choose KFC as a place to fulfill their desires. KFC in Sungai Dua, Gelugor, Penang is the subject of this investigation. In conclusion, this study aims to examine customer satisfaction, happiness towards ambiance of perceived price, food quality, service quality, and physical environment quality, and also to examine related services designed to meet customer needs. We are using qualitative and quantitative methods to explore this study. After examining the findings, we found that all the variables tested show strong reliability except for variable physical environment quality.
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