ABSTRACT. Bushmeat consumption persists in urban areas in the Neotropics, yet knowledge of its scale and the relative importance of cultural and economic factors in determining consumption and preference remain elusive. Moreover, the roles of cultural beliefs, social norms, and attitudes in driving urban bushmeat consumption are rarely evaluated. Therefore, we explored in this article the factors that influence consumption and preference for bushmeat in Amazonian towns. Given the availability of other sources of animal protein and the cultural and social importance of bushmeat in the region, we hypothesized that cultural attributes should be better predictors than economic factors of bushmeat consumption and preference. Data analysis involved fitting two-level mixed-effects regressions (random intercepts) to a structured sample of 227 individuals (99 households) from four towns in the Brazilian (Tabatinga and Atalaia do Norte) and Colombian (Leticia and Puerto Nariño) Amazon. The results indicate that a third of the interviewees had consumed bushmeat in the past month, which had primarily been harvested by the family or received as a gift rather than obtained through trade. In general, both economic and cultural factors predicted bushmeat consumption and preference, but the objective proxy for culture, individual origin, was unimportant. Among the tested indicators, the strongest predictor was the importance of bushmeat to social relations. Moreover, informal social norms, such as the greater importance attributed to taboos, tended to decrease the average number of wild species that a person would eat, whereas attitudes toward the illegality of hunting were less important. The two economic indicators, increased income and wealth, tended to decrease preference for bushmeat and the likelihood of consumption. Our findings highlight the importance of human beliefs, attitudes, and social norms to the understanding of bushmeat consumption and preference and may contribute to the design of more effective and locally appropriate conservation and management strategies.

Plant resources are essential to the survival of the human species, and they play several important roles in maintaining the quality of life. The purpose of this study was to assess the traditional knowledge of medicinal plants in the Ipiranga quilombola community on the south shore of the state of Paraı ´ba, northeast of Brazil. Ethnobotanical data were collected using semi-structured interviews that were performed with the head of the family for all the domestic units in the community (total of 100 individuals). Data were qualitative and quantitative (Use-Value index and informant consensus factor) analyzed. A total of 69 species belonging to 38 families were mentioned by the respondents. Only two medicinal species (Stryphnodendron pulcherrimum (Willd.) Hochr and Handroanthus impetiginosus (Mart. ex DC.) Mattos) are found in the surrounded Atlantic Forest area. All the other medicinal species are cultivated in backyards. The species with the highest Use-Values were Alpinia zerumbet (Pers.) B.L. Burtt. & R.M. Sm. (colony). The medicinal species were indicated for the treatment of 66 diseases, which were classified into 14 categories of body systems. Respiratory system disorders (0.54), gastrointestinal system disorders (0.43), and a genitourinary system disorder (0.42) were the categories with the highest consensus values among the respondents. The research showed that despite having a health center close to the community, the Ipiranga community still uses medicinal plants to cure diseases, with most species being cultivated in backyards.