The idea of Corporate Social Responsibility is one of the most inspiring ideas in modern business, also even in financial business. CSR, already widely implemented in economy, contains significant ecological components. Nowadays, around the world many leading banks, investment funds, pension funds, insurance companies and public companies, use environmental aspects in their business. The growing and diversified ecological engagement of different financial institutions could be even called ecological evolution of financial business. The same process has started also in Poland. The financial institutions support natural environment in many ways: saving resources, financing proecological organizations, maintaining adequate PR and IR communication and even offering special financial products such as: deposits, payment cards, shares, bonds, investment funds and specialized stock index Respect. Especially, the new investment possibilities are clear evidence of positive changes of the Polish financial market. The aim of the elaboration is to indicate the phenomenon of environmental rules implementation in Polish financial business. The considerations in the article are focused on financial offer related to natural environment protection. The issue is presented in two aspects: theoretical and empirical. In the article, critical analysis of literature and reports, analysis of financial market data, induction method and comparison method have been used. Especially, selec-Leszek Dziawgo 10 ted financial products offered on Polish financial market were analysed in the period of 2008-2014 in respect to ecological criteria. The problem of financial market "ecologization" is a very important subject of scientific research. The process is not only very inspiring, but also controversial. Zieleniejący rynek finansowy Słowa kluczowe: ekologia, społeczna odpowiedzialność biznesu, rynek finansowy.

Insufficient environment protection may have serious ecological consequences, resulting in a number of problems in the modern world, many of which are a direct result of human behavior. Therefore, one needs to limit negative ecological effects by consciously shaping environment-related behaviors. The present paper analyzes the declared attitudes of individuals when it comes to taking into consideration pro-environmental factors, including energy, consumption, and waste. We have also studied the social awareness of the socially responsible investment idea, as well as pro-ecological individual behaviors related to private finance. Our survey study, conducted on a representative sample of 1030 Polish respondents, shows that participants’ individual features have little impact on pro-ecological decisions, and that declared pro-ecological attitudes are not reflected in actual behaviors. Polish consumers are still not active enough in making decisions concerning pro-ecological actions, first of all, in terms of energy and waste. As a result of the conducted research, we suggest increasing all activities in the field of environmental policy that could increase the participation of society in facilitating sustainable development.

Streszczenie: Dynamiczne przemiany społeczno-kulturowe zmuszają instytucje rynku finansowego do podjęcia działań mających na celu pozyskanie społecznej akceptacji dla własnej działalności. Umiejętność dostosowania się do społecznych wymagań będzie niemal warunkowała dalsze funkcjonowanie biznesu. Celem artykułu jest wskazanie na jedno z kluczowych wyzwań, jakim jest funkcjonowanie instytucji rynku finansowego wobec rosnących wymagań społecznych, oraz zwrócenie uwagi na rozwiązania systemowe przydatne dla efektywnego wsparcia społecznej ewolucji rynku finansowego. Za takie uznano koncepcje: CSR (Corporate Social Responsibility) oraz IR (Investor Relations). Wykorzystano następujące metody badawcze: krytyczna analiza literatury przedmiotu, studium przypadku, metoda opisowa, metoda porównawcza. W artykule wskazano na praktyczne oraz krytyczne aspekty tematu, co pozwoliło na identyfikację ograniczeń w stosowaniu obu rozwiązań oraz na sformułowanie wniosków.

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Motivation: The problem of political risk occurrence in the functioning of the economy should be subjected to scientific analysis. At the same time, various manifestations of political risk, its intensity and effects can be pointed out. Since the capital market is also an essential part of the modern economy, the following relationships should be analyzed: political risk-capital market. Aim: The purpose of the article is to draw attention to political risk on the Polish capital market and to present the results of own research on this issue. Results: The article describes selected aspects of political risk on the Polish capital market. The analysis includes both theoretical and empirical approach. An important part of the study is the presentation of the results of own research conducted on a sample of individual investors in 2014 and 2020 with the support of the Polish Association of Individual Investors. In the opinion of individual investors, the negative impact of political risk on the Polish capital market is increasing.

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