An experiment was conducted to investigate variables which affect a communicator's attribution of freedom to a communicatee. A communicator delivered a communication to a communicatee who reacted either favorably or unfavorably. Further, the communicator expected to have to deliver a subsequent communication either to the same communicatee or to a different communicatee. As predicted, greater freedom was attributed to the communicatee (1) when the reaction to the communication was favorable than when it was unfavorable, and (2) when a subsequent communication was to be directed toward the same communicatee than when it was to be directed toward a different communicatee. These findings were discussed in terms of a person's need for compliance and the role of the attribution of freedom in serving this need. The study also provided evidence about the relationship between the attribution of freedom and liking.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.