Two experiments examined “jeer pressure,” which is a hypothesized inhibiting effect of observing another person being ridiculed. Jeer pressure was expected to induce conformity to others’ opinions; concern about failing or standing out; and conventional, uncreative thinking. In both experiments, participants observed videotapes containing either other-ridiculing humor, self-ridiculing humor, or nonridiculing or no humor. Participants then completed tasks that assessed conformity, fear of failure, and creativity. Results of both experiments showed that participants who viewed ridicule of others were more conforming and more afraid of failing than were those who viewed self-ridicule or no ridicule. Creativity was not influenced by the humor manipulation. Experiment 2 also included a lexical decision task to assess whether salience of potential rejection mediated the obtained behavioral effects. Salience of rejection mediated the effects of humor on fear of failure but not the effects of humor on conformity.

The Jamaican-born, Canadian sprinter, Ben Johnson, won the gold medal at the 1988 Olympics, but afterward was disqualified for steroid use. At the time Johnson's identity in the Canadian media appeared to shift-he was 'Canadian' after winning the gold medal but 'Jamaican' after disqualification. We tested this hypothesis via an archival study of a newspaper database of Canadian newspapers. The results confirmed the speculation. In the second study with Canadian research participants, the nationality of a fictional athlete was experimentally manipulated. He either possessed CanadianAmerican (shared) or Belgian-American (non-shared) identity. The athlete's performance outcome at an Olympic event was also manipulated. In the shared identity condition the athlete was perceived as more Canadian when he won than when he lost. There were no significant differences in nationality judgment when neither of the athlete's dual nationalities was Canadian. Results regarding perceptions of similarity paralleled the nationality-ratings results. Findings from these two studies illustrate an interesting extension of BIRGing and CORFing strategies in which multiple social identities of others are used strategically to include or exclude others from the in-group.

Three studies showed that social dominance orientation could contribute to environmental inequality through its association with environmental and economic ideologies, pursuit of ingroup interest, and relative indifference toward groups with low economic standing. Study 1 showed that social dominance orientation is correlated with a lack of concern for the natural environment and with the endorsement of free‐market ideology. In Study 2, people higher in social dominance orientation endorsed a polluting industry that hurt a foreign population when the industry benefited their ingroup. Study 3 demonstrated that, given a choice of locations to site an environmentally problematic industry, people higher in social dominance orientation chose to direct the dangerous environmental footprint toward economically vulnerable foreign populations, and this was because of their relative lack of concern for human justice.

In this paper, we describe a program of research on the topic of ridicule, which explored the differing effects of observing either ridicule directed at other people or selfdisparaging ridicule. I n three studies, participants listened to humor that either ridiculed another person, ridiculed the self (the person expressing the humor), or involved no ridicule. Results in two studies showed that observing ridicule that targeted another person led participants to conform more to the alleged attitudes of others and to behave in ways suggesting a heightened fear of failure, compared to self-ridicule or no ridicule. I n contrast, results in a third study showed that observing self-disparaging ridicule led participants to generate more creative ideas, compared to other-ridicule or no ridicule. The implications of these "inhibiting" effects of other-ridicule and "disinhibiting" effects of self-ridicule are discussed.

In Martineau's seminal chapter on the social functions of humor, he postulated some of the ways in which disparagement humor shapes social behavior. This research paper discusses three research studies that compared the effects of other-deprecating humor and self-deprecating humor on the observer and examines how they relate to Martineau's theory. In our research, we hypothesized that people who observe ridicule of others experience "jeer pressure." This inhibiting effect on behavior was expected to result in conformity to others' opinions, fear about failing or standing out, and conventional thinking. In the first two studies, participants observed videotapes containing self-ridiculing humor, other-deprecating humor, or non-ridiculing/no humor. Participants then completed tasks assessing conforming, fear of failure, and creativity. Results of both studies showed that participants who observed ridicule of others were more conforming and more afraid of failing than participants who observed self-deprecating humor or the control condition. Study 3 examined the effects of ridicule of others versus self-deprecating humor on creativity using a more sophisticated creativity measure, and less caustic humor. Results supported the hypothesis that observing self-deprecating humor would result in higher levels of creativity compared to the other-ridicule condition. Implications of these findings for Martineau's model are discussed.