The use of reliability generalization methodology promises to, among other things, inform researchers about the importance of reporting reliability coefficients and their use in result interpretation. This study presents results from a reliability generalization study of the Self-Description Questionnaire (SDQ). The average score reliabilities produced by the instrument as well as sample and instrument characteristics that may affect those reliabilities are presented. Results varied somewhat across the three SDQ instruments and their various subscales, but internal consistency estimates were generally strong for the SDQ.
Improvement initiatives crafted based on well-understood problems of practice often stand the greatest chance of leading to sustainable educational improvements. Framing problems of practice using multiple modes of evidence is advisable to fully understand the system of root causes of the problem and its stakeholders. In this study, we used the document analysis method to investigate the types of evidence (e.g., literature, anecdotal, secondary data) that students used to frame problems of practice in EdD dissertations in practice within CPED consortium member institutions (N=53). Results suggest that students predominantly use literature to frame problems of practice with fewer using primary and secondary data.
A review of the empirical, peer-reviewed literature related to marketing in higher education was conducted to examine the use and effectiveness of social media in higher education institutions. Results from twelve peer-reviewed, empirical studies were thematically analyzed. Findings were outlined in a thematic map with three emergent themes: (a) why social media marketing is used in higher education, (b) the purposes for which social media marketing is being used in higher education, and (c) the effectiveness of the use of social media marketing in higher education. Results suggested prospective students still rely on the traditional forms of marketing, such as institutional web and print materials, although there is some evidence that social media is gaining prominence in their decision-making process. In summary, findings imply university marketers should strategically plan, including assessing student preference regarding social media communication, in order to embed social media marketing as an institution-wide tactic taking into account the collection of measurable analytics on the effectiveness of the effort.
Enrollment numbers in graduate Educational Leadership programs are dwindling in many public higher education institutions across the United States. At the same time, for-profit institutions and institutions with private marketing partnerships have experienced increasingly greater enrollments. In this article, the authors present survey results of graduate students in Educational Leadership programs (N=100) to determine the factors that motivate students to select a particular graduate Educational Leadership program. Results suggest that Master's and doctoral-level students primarily select an Educational Leadership program based on the course delivery methods (with hybrid courses most preferred) and the convenience that the program offers in terms of scheduling and location.
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