Personal Branding bagi seorang individu yang tengah menjalani karir sangat dibutuhkan agar dapat menjadi diferensiasi, daya tarik dan agar dapat lebih mudah untuk diingat oleh konsumen atau client-nya. Dewasa ini, konvergensi media telah memicu banyaknya inovasi yang dihasilkan dari eksistensi media sosial, sebagimana kini media sosial dlalam bentuk aplikasi dapat menjadi sarana yang tepat untuk membentuk personal branding. Penelitian ini bertujuan untuk menganalisis personal branding yang dilakukan oleh gamers wanita yang menggunakan aplikasi Lita untuk membuka jasa layanan teman main games berbayar. Penelitian ini akan mencoba menggambarkan secara lebih jelas tentang proses pembentukan personal branding berdasarkan komponen-komponen personal branding yang dikemukakan oleh (Parengkuan & Tumewu, 2014). Informan sebagai gamers wanita yang membuka jasa layanan teman main games berbayar lewat aplikasi Lita, tentunya harus memiliki personal branding agar membedakan diri dengan gamers lainnya yang membuka jasa serupa di aplikasi Lita. Hasilnya ditemukan bahwa informan berhasil mengimplementasikan komponen-komponen personal branding, hal tersebut dapat dilihat dari karakter, penampilan serta timbal balik yang dirasakan oleh konsumen yang ada pada ulasan komentar informan di akun masing-masing informan pada aplikasi Lita.
Social media, especially Instagram, has become one of the means to explore and express themselves. Instagram presents interactive features in facilitating its users, but not all Instagram users are wise and obey ethics in communicating on social media. This happened to Sarah Viloid's Selebgram account, which has millions of followers, after rising followers of Sarah, pornographic comments began to appear and are increasingly being found in almost every photo post of Sarah. Surely these comments will create discomfort, both for Sarah as the account owner, and for other Instagram users who read these obscene comments. This study uses descriptive qualitative research methods, with primary data collection techniques through observation based on Instagram user comments on Sarah Viloid photo uploads, while secondary data uses library research, journals, and internet sources. Data analysis used by the Miles and Huberman models and triangulation for data validity techniques. This research output will be published in the journal of the Faculty of Communication and Design UNIBI.
Personal Branding for an individual who is undergoing a career is needed so that it can be differentiated, attractive and easier to remember by consumers or their clients. Today, media convergence has triggered many innovations resulting from the existence of social media, as now social media in the form of applications can be the right means to form personal branding. This study aims to analyze the personal branding carried out by female gamers who use the Lita application to open services for friends to play paid games. This study will try to describe more clearly the process of forming personal branding based on the components of personal branding proposed by (Parengkuan & Tumewu, 2014). Informants as female gamers who open services for friends to play paid games through the Lita application, of course, must have personal branding in order to differentiate themselves from other gamers who open similar services on the Lita application. The results found that the informants succeeded in implementing the components of personal branding, this can be seen from the character, appearance and reciprocity felt by consumers in the reviews of informants' comments on each informant's account on the Lita application.
New media, especially social media, are often used by various levels of society, because social media is not only a channel of information or a means of entertainment, but more than that social media is a public space that allows people to know, give opinions, correct and criticize all forms of information development or issues that occurred. One of the social media that has become a public space is Twitter, in this study, in particular, the Twitter account @txtaripemerintah. The account is a base that accommodates and uploads all forms of information in the form of news and statements from the government from online news portals. The @txtdaripemerintah account carries out its function as a public space so that the public can find out, correct and express their opinions regarding current issues. This study uses descriptive qualitative research methods, with primary data collection techniques through observation through the twitter account @txt from the government, while secondary data uses library research, journals, and internet sources. The output of this research will be published in the Artcomm Online Journal, Faculty of Communication and Design, UNIBI. The target of research results is expected to be the completeness and analysis of data in the research environment.
Nowadays, the use of social media is increasing along with the development of information and communication technology. Social media as a form of new media presence brings many changes and impacts on people's social life, and even affects the effectiveness of the dissemination of news from the mass media. When viewed further, social media is now not only a means of socializing and seeking entertainment, but more than that social media is a public space that allows the public to know, give opinions, correct and criticize all forms of information or issues that occur around them so that they can be created. a public opinion. In this study, one of the Twitter social media accounts, @txtdarigovernment, will be analyzed which is considered to have an influence on the effectiveness in the dissemination of political news and the formation of public opinion. To sharpen the research, this research will refer to the factors that trigger public opinion according to Hennesy. This study uses descriptive qualitative research methods, with primary data collection techniques through observation through the Twitter account @txtdaripemerintah, while secondary data uses library research, journals, and internet sources. The output of this research will be published in the Artcomm Online Journal of the UNIBI Faculty of Communication and Design. The target of research results is expected to be able to complete and analyze data in the research environment or equivalent to level 5.
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