In this paper we discuss the challenges that confront a national strategy that favors sovereign, progressive and counter-hegemonic development projects. The social appropriation of science plays a prime role in such a strategy and can be contrasted with its logical opposite, the capitalist appropriation of science. Never before has so much knowledge been accumulated with potential to transform the surrounding environment in favor of humanity. Nevertheless, the fact that this knowledge has been placed in the service of the interests of a minority who control political and economic power is far from creating the conditions for achieving a humane and just society, and instead is tending towards an abyss of terrifying proportions. The future of life itself on this planet is threatened by the ravages of hunger, poverty, unemployment, insecurity, and environmental degradation, which now touch millions.
La escena hipermediática actual, donde los medios modernos de comunicación convergen a la red de redes y su digitalización interpela nuevos vínculos y contratos con sus audiencias. Allí, en esas transformaciones, es posible levantar una caracterización del sujeto epocal de la comunicación social, al que le hemos llamado “el comunicante”. Bajo estas consideraciones que vienen a renovar el campo de investigación de la mediatización cabe una pregunta básica: ¿los procesos de producción, circulación y reconocimiento de sentido, en la actualidad, hacen posible construir o formar nuevas audiencias? Palabras Claves: inter sistema, audienciación/reconocimiento, objeto temporal, flujo/selección/montaje
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.