Online business is one of method of promoting/offering goods/services that are carried out using the internet network by communicating with each other. In online business, marketing strategies are needed by advertising each product produced thru social media. One of these strategies is endorsement acts. There are several business ethics noted when endorsers or celebrities promote a product through their social media. The purpose of this study was to determine whether the endorsement strategy at PT Murbey Pasti Sukses is in accordance with business ethics. This type of research is qualitative and collected data from PT Murbey Pasti Sukses. The results of the research and discussion can be concluded that the business strategy at PT Murbey Pasti Sukses uses two types of endorsers, namely artists/celebrities and influencers who are active on social media. Endorsements selection choosen by PT Murbey Pasti Sukses considered by shown a good engagement rate. The four strategy indicators (product, promotion, price and people) describe that promotion indicator has a dominant impact to attract consumers' attention and encourage them to buy. Likewise with online business through social media on Instagram at this time, Murbey conducts online promotions using the endorsement system.
Preferensi konsumen terhadap suatu produk akan terus berubah setiap saat, sehingga penting bagi suatu perusahaan untuk mengetahui kecenderungan konsumen agar perkembangan usaha terus berjalan. Penelitian ini memiliki beberapa tujuan, yaitu: 1) untuk mengetahui faktor-faktor terkait preferensi konsumen dalam memilih produk kerupuk singkong di sekitar Sidoarjo dan sekelilingnya, 2) untuk mengetahui seberapa besar faktor-faktor tersebut mempengaruhi preferensi konsumen dalam memilih produk kerupuk singkong, 3) untuk mengetahui faktor mana yang lebih besar berpengaruh terkait preferensi konsumen terhadap pembelian kerupuk singkong. Riset ini menggunakan pendekatan kualitatif subjektif dan informasi data penelitian diperoleh dari 30 informan yang menjadi pelanggan CV Panda Unyil Kerupuk Sidoarjo. Penelitian juga dilakuan dengan wawancara beberapa informan yang menjadi pelanggan loyal perusahaan dalam pembelian produk kerupuk beberapa kali. Faktor yang membentuk preferensi konsumen dalam melakukan pembelian produk kerupuk singkong Panda yang menjadi faktor pilihan pertama terpenting yaitu rasa, setelah itu konsumen memilih harga sebagai faktor terpenting kedua, merek menjadi faktor terpenting ketiga dan kemasan menjadi faktor terpenting keempat.
This study aims to determine the application of employee work discipline in CV. Bangun Nusantara Teknik (BNT). Analysis of the causes of employee indiscipline problems and ways to solve disciplinary problems that exist in this company. The method used in this study uses a qualitative method. Data collection techniques were carried out by means of interviews and observations. Research informants were taken by purposive sampling, namely five employee representatives who were considered capable of providing explanations related to the research topic. After carrying out the analysis process, the research results could be concluded that BNT employees have a low level of discipline so that it needs to be improved again. Discipline problems faced by this company are employees arriving late at work, high absenteeism that does not enter without any information, delays in doing a job. Leaders are required to increase firmness towards employees, make new rules in writing so that employees could better obey the rules made by the company, and employees should have self-awareness in respecting time in any way if there are new regulations made by the company. Due to with the maintenance of a disciplined attitude, the work will get maximum results.
Purpose: This study aims to determine consumer responses to the application of personal selling strategies applied by CV. Malcone in Sidoarjo, knowing the causes of consumers to make purchasing decisions, and knowing what actions are taken to keep consumers loyal to CV. Malcone. Design/methodology/approach: Qualitative methods and purposive sampling data collection techniques were used in this study and research data information was obtained from 8 (eight) informants who were consumers of CV. Malcone in Sidoarjo. Informants were selected according to certain criteria determined by the researcher. Findings: Research resulting that indicators of attention, interest, desire and action will be equipped the personal selling strategy. The guidelines for product marketing using the AIDA (Attention, Interest, Desire and Action) model which is in the personal selling process are applied by CV. Malcone Research limitations/implications: The majority of informants who met the criteria chose this product to be used as their outdoor equipment rental business. another limitation is that there is no implementation of personal selling strategies for potential customers who are in areas outside the island of Java. Practical implications: Several implications that can be applied in the strategy that has been implemented by CV. Malcone. Originality/value: The paper is original research. Paper type: Research paper
Penelitian ini dilakukan terkait penerapan Word of Mouth yang merupakan bagian dari strategi pemasaran produk Sinom-Vac. WOM memiliki elemen yang dikenal dengan 5T (Pembicara, Topik, Alat, Partisipasi, dan Pengawasan). Metode penelitian menggunakan pendekatan kualitatif deskriptif dengan melibatkan 31 informan. Teknik pengumpulan data melalui penyebaran kuesioner, wawancara langsung dilapangan serta dokumentasi foto. Hasil penelitian menunjukan Talker yang merupakan konsumen Sinom-Vac sendiri. Topic berhubungan dengan tambahan pemahaman akan suatu produk untuk para konsumen, yang berakhir dimana informan akan melakukan pembicaraan kembali terkait produk kepada partnernya. Diberikannya tester sebagai Tools untuk pembuktian kualitas produk yang ditawarkan, setelah itu pemberian pelayanan kunjungan yang prima dilakukan secara langsung atau tidak langsung merupakan bagian dari Taking Part, dan langkah berikutnya masuk dalam tahap Tracking pihak Sinom-Vac memberikan respon dengan membalas keluhan pelanggan dengan cepat untuk mengurangi WOM negatif.
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