The subject of this article is to investigate the notion and status of public discourse in contemporary media. The article opens with a reading of the trope the ‘open’ (das Offene) in Rainer Maria Rilke’s eighth Duineser Elegie and then discusses the meanings given to openess and public (Öffentlich, Öffentlichkeit) in the academic discourses of law, philosophy, political theory, and sociology. However, the principal focus of the article is on the artistic and political interventions by two Austrian artists, Otto Mittmannsgruber and Martin Strauß, made in commercialized public spaces in Austria and Germany during the years 1995-2004. Their artistic works directly address issues of power and public discourse, and effect both a questioning of unilinear mass media communication and a politicization of commercialized public space. In the article it is argued that the interventions of Mittmannsgruber and Strauß in commercial mass media make strikingly visible the simultaneously open and closed nature of contemporary public discourse.
The subject of this article is the extensive use of metalepsis as an argumentative and rhetorical device in media discourse, and in particular in advertising. Metalepsis, a form of metonymy, sets up an inverted relation – causal, logical or contiguous – between terms and/or objects, either as an aesthetic effect or a means of persuasion. The first part of the article discusses the use of metalepsis in literature and film; the second part discusses the use of the figure in mass media and advertising; the third part discusses the relation between advertising, art, and popular culture. The final part of the article discusses the pervasive use metalepsis in advertising. Since metalepsis is a powerful rhetorical device, I have chosen the figure of the tiger to illustrate how it operates in advertising and media discourse.
The article discusses fashion advertising as a means to access and understand contemporary social imaginary significations of the body politic, focusing on an advertising for Louis Vuitton. The article suggest that one can read advertising as a form of continuous, running commentary that society makes of itself, and through which one can unearth the social imaginary. The article finds a plethora of meanings in the selected advertising for Louis Vuitton, but the central finding is that the fashion advertising represents community as an absence of community; in other words as a deficit that the brand somehow is able to rectify.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.