In this paper, under a dual-channel supply chain consisting of a manufacturer and multiple retailers, we investigate vertical and horizontal information sharing in different channel structures and the manufacturer's choice on whether or not to keep a direct channel. To this end, we first study the dual-channel structure where uncertain demand is a linear function of price with a generalised-distribution base demand and show that the retailers have incentives to share information horizontally but not vertically, while the manufacturer is better off with vertical information sharing but its expected profit is not affected by horizontal information sharing. We next examine the retail-channel structure and find the basic results remain unchanged. Finally, we provide closed-form internal and external conditions under which the manufacturer can benefit from owning a dual-channel structure. Our study extends the existing literature by combining information sharing and dual-channel choice, introducing channel difference, discussing the impact of channel structure on horizontal and vertical sharing as well as providing interesting managerial insights for channel choice.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.