This scoping article introduces key issues surrounding the globalisation of China Central Television (CCTV), focusing on its African operations, content and reception, specifically in Kenya and South Africa. At a time when the Chinese government is seeking to enhance positive perceptions of China and China–Africa relations, and its associated media outlets are seeking to compete with other major global players like CNN and the BBC, this article takes steps towards understanding the extent to which CCTV may be succeeding in these missions. Some of the challenges identified for CCTV-Africa in our small-scale pilot study include attempting to simultaneously target ‘African’, ‘Western’ and Chinese audience groups, which may detract from its ability to appeal to specific international audiences; competition from other international and local broadcasters who already have a strong spectator base; and a lack of accessibility, awareness and sustained interest in the channel. It calls for more in-depth research into global audiences' reception of CCTV-Africa, and CCTV more generally, in order to track CCTV's brand awareness and assess whether China's global media soft power activities actually have any leverage in enhancing cross-cultural relations and international audiences' perceptions of China in Africa and the world.
This article examines government approaches to public communications at the time of the coronavirus disease 2019 (COVID-19) pandemic, with a focus on how one state government body, namely, the New South Wales (NSW) Department of Education in Australia, has engaged with key stakeholders at a time when home–school communications has been heavily impacted by COVID-19. Through analysis of the Department’s ‘owned’ online communications platforms, such as websites, podcasts and social media, the article specifically focuses on how the Department has represented and invited engagement among its culturally and linguistically diverse (CALD) stakeholders with a view to understanding the extent to which it has been able to create a sense of connection and belonging for parents and caregivers. It shares examples of positive practice by the Department as well as suggestions for further research that may help uncover best practices for multicultural and multilingual government–stakeholder engagement.
This paper examines the documentary series Faces of Africa, broadcast on CGTN Africa, the African branch of China Global Television Network (CGTN, formerly known as CCTV International) since 2012. Using in-depth interviews and content analysis, we canvas the layers of supervision, censorship, agency and cross-cultural collaboration that lead to a creative dialogue between filmmakers and Chinese commissioning producers. We argue that, compared to news programs on both CGTN and other global networks, the documentary series allows a more positive and humane portrayal of African people. However, given that CGTN often engages non-Chinese filmmakers and seeks to emulate global production values to attract non-Chinese viewers, the extent to which CGTN’s documentaries on Africa contrast to those of other global networks remains a question for further debate.
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