Several recent studies have begun to examine the neurocognitive mechanisms involved in perceiving and responding to eye contact, a salient social signal of interest and readiness for interaction. Laboratory experiments measuring observers' responses to pictorial instead of live eye gaze cues may, however, only vaguely approximate the real-life affective significance of gaze direction cues. To take this into account, we measured event-related brain potentials and subjective affective responses in healthy adults while viewing live faces with a neutral expression through an electronic shutter and faces as pictures on a computer screen. Direct gaze elicited greater face-sensitive N170 amplitudes and early posterior negativity potentials than averted gaze or closed eyes, but only in the live condition. The results show that early-stage processing of facial information is enhanced by another person's direct gaze when the person is faced live. We propose that seeing a live face with a direct gaze is processed more intensely than a face with averted gaze or closed eyes, as the direct gaze is capable of intensifying the feeling of being the target of the other's interest and intentions. These results may have implications for the use of pictorial stimuli in the social cognition studies.

Recently, we showed that another person's gaze direction influenced the perceiver's frontal EEG asymmetry and autonomic arousal in response to freely viewed real faces, but not in response to face pictures. However, the lack of a task during the viewing may have resulted in less attention allocation to face pictures vs. live faces. In the present study, the participants performed two online tasks while viewing the faces presented live through an electronic shutter and as pictures on a computer screen. The results replicated those from our previous experiment showing that direct gaze elicited greater relative left-sided frontal EEG asymmetry and autonomic arousal than averted gaze but, again, only in the live condition. However, the results also showed that two live stimulus faces (male and female) elicited differential EEG asymmetry responses in our participants (all females), and the effects of gaze direction were observed only for the (live) female faces. The results suggest that the discriminative responses to live faces vs. pictures are likely to reflect the participants' enhanced mental-state attributions and self-awareness when looking at and being looked by live faces. Thus, the motivation-and affect-related psychophysiological responses to gaze direction are most discriminative in the presence of another person, regardless of whether the face/gaze is actively monitored or not.

In our previous studies we have shown that seeing another person “live” with a direct vs. averted gaze results in enhanced skin conductance responses (SCRs) indicating autonomic arousal and in greater relative left-sided frontal activity in the electroencephalography (asymmetry in the alpha-band power), associated with approach motivation. In our studies, however, the stimulus persons had a neutral expression. In real-life social interaction, eye contact is often associated with a smile, which is another signal of the sender's approach-related motivation. A smile could, therefore, enhance the affective-motivational responses to eye contact. In the present study, we investigated whether the facial expression (neutral vs. social smile) would modulate autonomic arousal and frontal EEG alpha-band asymmetry to seeing a direct vs. an averted gaze in faces presented “live” through a liquid crystal (LC) shutter. The results showed that the SCRs were greater for the direct than the averted gaze and that the effect of gaze direction was more pronounced for a smiling than a neutral face. However, in this study, gaze direction and facial expression did not affect the frontal EEG asymmetry, although, for gaze direction, we found a marginally significant correlation between the degree of an overall bias for asymmetric frontal activity and the degree to which direct gaze elicited stronger left-sided frontal activity than did averted gaze.

Although faces are typically perceived in the context of human interaction, face processing is commonly studied by displaying faces on a computer screen. This study on event-related potential examined whether the processing of faces differs depending on whether participants are viewing faces live or on a computer screen. In both the conditions, the participants were shown a real face, a dummy face, and a control object. N170 and early posterior negativity discriminated between faces and control object in both the conditions. Interestingly, early posterior negativity differentiated between the real face and the dummy face only in the live condition. The results indicate that a live face, as a potentially interacting stimulus, is processed differently than an inanimate face already at the early processing stages.

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