Understanding the relative magnitudes of inbreeding and outbreeding depression in rare plant populations is increasingly important for effective management strategies. There may be positive and negative effects of crossing individuals in fragmented populations. Conservation strategies may include introducing new genetic material into rare plant populations, which may be beneficial or detrimental based on whether hybrid offspring are of increased or decreased quality. Thus, it is important to determine the effects of pollen source on offspring fitness in rare plants. We established pollen crosses (i.e. geitonogamous‐self, autonomous‐self, intrasite‐outcross, intersite‐outcross and open‐pollinated controls) to determine the effects of pollen source on fitness (seeds/fruit and seed mass) and early offspring traits (probability of germination, number of leaves, leaf area and seedling height) in the rare plant Polemonium vanbruntiae. Open‐pollinated, intrasite‐outcross and geitonogamous‐self treatments did not differ in fitness. However, plants receiving autonomous‐self pollen had the lowest fitness and the lowest probability of seed germination. Intersite‐outcross plants contained fewer seeds/fruit, but seeds germinated at higher frequencies and seedlings were more vigorous. We also detected heterosis at the seed germination stage. These data may imply that natural populations of P. vanbruntiae exhibit low genetic variation and little gene flow. Evidence suggests that deleterious alleles were not responsible for reduced germination; rather environmental factors, dichogamy, herkogamy and/or lack of competition among pollen grains may have caused low germinability in selfed offspring. Although self‐pollination may provide some reproductive assurance in P. vanbruntiae, the result is a reduction in germination and size‐related early traits for selfed offspring.

Pinpointing the factors that alter the population viability of long-lived organisms, such as perennial plants, is especially useful for informing conservation management policies for threatened and endangered species. In this study, I used 4 years of demographic data on rare plant Polemonium vanbruntiae (Eastern Jacob's ladder, Polemoniaceae) to determine how white-tailed deer herbivory and habitat type (wet meadow and forest seep) affect long-term population viability. I incorporated these factors into matrix population models to estimate the deterministic and stochastic growth rates (k and ks, respectively), stable stage distribution (SSD), the reproductive value for each stage class, the cumulative probability of extinction, and the elasticity values for all vital rates under each browsing and habitat scenario. Population growth rates of P. vanbruntiae in wet meadow sites are expected to increase at a slightly faster rate than at forest seep sites. Herbivory significantly decreased the predicted population growth rate under stochastic conditions. However, P. vanbruntiae ramets are expected to increase in the future as the population growth rate (k) [ 1 under both ''browse'' and ''no browse'' scenarios, but deer herbivory increased the extinction risk to a detectable level. Deer preferentially browsed vegetative and reproductive adult ramets over yearlings and seedlings, and browsing significantly reduced fertility of reproductive ramets and increased the probability of stasis for small and large vegetative ramets. Browsing shifted the elasticity values of vital rates and changed the potential for younger life histories stages, such as seedlings, to change future population growth. Under herbivore pressure, survival and stasis of large vegetative ramets have the largest potential impact on future population growth. This study provides empirical evidence that white-tailed deer are an important ecological factor affecting longterm population dynamics of rare plant populations and offers management suggestions for remaining populations of P. vanbruntiae.