In this article, I explore the emergent relationship between feminist media studies/cultural studies and the field of Evolutionary Psychology (EP). EP scholars increasingly conduct research on media and popular culture. At the same time, media/ted texts are increasingly marked by EP discourses. I take as my focus commercial women's online magazines produced in the UK and in Spain and accessed globally. Specifically, I explore a recurrent thread in their discussion forums: women expressing confusion, concern, disappointment, hurt and/or self-doubt, and asking for advice on discovering that their male partners consume various pornographies. A feminist poststructuralist discursive analysis is developed to explore both peer-to peer and editorial advice on such 'porn trouble'. I show how pseudo-scientific discourses give support to a narrative of male immutability and female adaptation in heterosexual relationships, and examine how these constructions are informed by EP accounts of sexual difference. The article offers empirical insights into the penetration of EP logics and narratives into popular culture transnationally. Advancing the notion of 'postfeminist biologism', my analysis contributes to feminist interrogations of EP's ongoing popularity in the face of sound, longstanding and widespread criticism of it as scientifically flawed and culturally pernicious.
Women's online magazines have been constantly proliferating and increasingly supplanting print publications. Contributing to their success, these sites offer similar content free of change and significantly greater opportunities for interaction -often in the form of discussion forums. However, these interactive spaces are currently disappearing, being replaced by an ever-escalating emphasis upon social network sites (SNSs). This article critically examines this changing model of reader interaction in women's online magazines, drawing on a study of 68 interviews with industry insiders, forum user-generated content, and a variety of trade material. The analysis demonstrates how the decision to close the forums and embrace SNSs responds to multiple determinants, including a corporate doctrine of control over users' discourse and outsourcing new modalities of free consumer labour, constituting a new ideal worker-commodity online: "the shareaholic". This exercise of power has varying levels of success, and potentialities remain for users to exercise some transformative subversion, for example through what the article theorises as "labour of disruption". Nonetheless, the emergent SNS-based magazine model of reader interaction poses a serious challenge to ongoing celebrations both in the industry and in some scholarly work about an increasingly democratic and user-led digital media ecosystem.
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