The article presents a methodology for developing the marketing strategy for the adoption of optimal managerial solutions by means of smart analytics. Such issues as marketing strategy modeling methods; software products based on the integration of smart analytics; optimal choosing electro mobile and others have been considered. The main subject of the article is constructing an optimal decision-making model using a combination of classical statistical and mathematical methods and models, as well as modern information technologies including methods of smart analytics. The conceptual scheme of the effective marketing management has been created according to the structural components: information, statistical, mathematical, analytical and technological etc. The structure and main features of every component have been considered in detail. The created conceptual scheme of the effective management was demonstrated through the simple example of optimal choosing electro mobile. To investigate sales on electro mobiles Ukrainian market a set of factors has been considered. According to them the correlation and cluster analyses have been conducted. The main factors, which are the most influent for the price of electro mobile on Ukrainian market have been revealed. All considered models of electro cars have been divided onto three groups depending on the characteristics price–quality.
The study focuses on the clustering of European countries in terms of labor market and education indicators, as well as the justification of strategic directions for ensuring GDP growth. It is proved that the management of the national economy in modern conditions acquires supranational features and can be effective, provided that the same approaches to the strategic management of facilities that have the same characteristics (belonging to the same cluster) are used. A comparative analysis of the development trends of labor markets of the EU and Ukraine is carried out. Using the K-means method, three cross-country clusters were formed according to indicators of the labor market and education. The applied use of the formed clusters of European countries according to indicators of the labor market and education is that for each cross-country cluster strategic directions of economic development can be justified by regulating the situation on the labor market and in the field of education. On the example of Slovakia, Austria, Greece and Ukraine, models that describe the impact on GGP of labor market and education indicators for countries are constructed. As a result of the study, strategic directions for each cluster are substantiated, which should ensure economic growth.
У статті досліджується сучасна проблема тіньової зайнятості в контексті структурних трансформацій ринку праці. В ході дослідження встановлено основні прояви, причини виникнення (економічні, інституційні, фінансові та соціальні) та наслідки поширення тіньової зайнятості на державному рівні, на рівні підприємства та індивіда. Проаналізовано стан та динаміку поширення тіньової зайнятості в Україні. Виявлено взаємозв'язок між структурними трансформаціями, що відбуваються на ринку праці, та тіньовою зайнятістю. Запропоновані основні напрями скорочення масштабів тіньової зайнятості (формування політики стабілізації економіки, забезпечення конкурентоспроможності економіки та можливостей для інноваційного розвитку, формування та розвиток інноваційної інфраструктури, формування конкурентоспроможності особистості та здатності до самореалізації, оновлення інструментів і методів скорочення масштабів тіньової зайнятості). Ключові слова: тіньова зайнятість; ринок праці; структурні трансформації; скорочення масштабів тіньової зайнятості; інноваційний розвиток; підвищення конкурентоспроможності; оновлення інструментів і методів державної політики.
Implementing performance management systems, including the KPI (Key Performance Indicators) system, at the university level faces many difficulties. The study aims to determine the problems of formation and implementation of the system of KPIs at the HEIs (higher education institutions) level based on the case study. Methodologically the study is based on the analysis of the case of the KPI system implementation at Vasyl’ Stus Donetsk National University (Ukraine) using a 3-year project survey of managers and employees of structural units about self-analysis of deviations and perception of each performance indicator. The essential subjective factor – irrational participants’ behavior – is demonstrated, reflected in their resistance, fear, and lack of acceptance of innovations in assessment processes, which needs to delineate tools for effective KPI system implementation (reduction of its negative influence and growth of the personnel loyalty). The main organizational obstacles that reduce such a measurement system’s efficiency are incomprehensibility, difficulty of evaluation, non-influence or independency of indicators from the efforts of respondents, poor communication, and motivation to achieve them. The analysis results allowed providing the recommendations that could contribute to the formation of reflexive and active management culture in the strategic management system and a culture of productive dialogue through vertically and horizontally management interaction.
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