Indonesia has the largest number of Muslims in the world. Consequently, the halal product market has a high demand from customers. In addition, Halal Brand image is one of the company's strategies to attract many consumers. The purpose of this study is to measure the impact of halal labeling on brand image. The case study of this research was conducted in Indonesia by making cosmetic products that have halal labeling. This research used quantitative methods with a structural equation modeling approach and has sample data. The results of this study found that the performance of the halal labeling had a signi cant e ect on the brand image of halal product cosmetics of . %. The implication of this research shows that the inclusion of halal labeling on cosmetic products has a good e ect on brand image. Further research is suggested to conduct a study of product name selection to implement the concept of halal on the product. It aims to increase consumer con dence in buying cosmetic products. © IEEE.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.