West Bandung Regency experiences inequality in access to electricity due to difficulties in the distribution process. One possible solution to overcome this problem is to utilize solar energy. Therefore, the purpose of this research is to determine importance of Solar House to be done with the intention of identifying the factors that influence the adoption of SHS technology among the public. This study used a modified TAM model consisting of perceived usefulness, perceived ease of use, social factors, and resource factors. The method of data collection is through the distribution of questionnaires to 185 respondents in rural areas of West Bandung Regency. Furthermore, Partial Least Square Modeling is used as an analytical method to test hypotheses. The results reveal that social factors are the most important determinant for the adoption of SHS. From a theoretical perspective, this study broadens our understanding of the adoption of SHS technology customers in rural areas. Furthermore, from managerial applications, this research suggests a social marketing strategy that can be carried out by solar panel entrepreneurs and the government to encourage rural communities to adopt SHS technology by expanding their existing knowledge.

This empirical study tries to evaluate the dimension of tourists experience gained from a creative attraction and its impact on perceived value in a creative tourism attraction context. This study used quantitative method. The data is gathered from 260 respondents using questionnaire distributed to tourists who visited creative tourism attractions in Bandung, Indonesia. To assess the dimension of experience quality, exploratory factor analysis was applied. In addition, multiple regression was employed to examine the effect of experience quality on perceived value. The results demonstrate that experience quality consists of two dimensions, i.e. pleasure and learning and employee services. Further, the regression analyses reveal that both experience quality dimensions significantly impact the perceived value components of functional, social, emotional, and perceive sacrifice. The findings of this research contribute conceptually to extend our understanding on the quality and value relationships in creative tourism context. Further, from managerial practices, it can be concluded, this study provides a guidance for creative attraction management to improve their customers experience quality as a strategy to develop their business competitive advantage.