As it is clear from practice and empirical observations, the reputation activity of economic agents causes the whole set of perspectives of their development by sustained positive or, on the contrary, by negative expectations of the partners interacting with them concerning opportunities of their own development both in tactical, and in institutional directions. In this regard the reputation is very important and gets wide circulation in a research field. Meanwhile it should be noted that studying of this question in the sphere of scientific works and researches finds the reflection, mainly, at the microlevel, concentrating the attention to assessment of reputation activity of economic entities. At the same time the research of the reputation capital and its influence on development of regional \national economic systems is unfairly deprived of attention. In this regard, aiming to improve this defect, the index dynamics of the reputation capital is revealed in the article on the basis of the developed methodical approaches to the formalized assessment of reputation of the territory of the Republic of Tatarstan and main components which determine its level. It allowed, using methods of econometric modeling, to implement reputation impact assessment on investment activity of the region. In particular, being guided by the principles and instruments of regression analysis and also relying on a method of fictitious variables, the high level of interrelation is implemented between the studied indicators in view of the found essential level of elasticity between the analyzed indicators. Keywords-reputation capital of the region; reputation economy; investment activity; resources of development of the region; business activity; quantitative assessment of reputation of the region; globalization; factors of economic growth; econometric modeling; method of fictitious variables. I.

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