This research assesses news media coverage of two environmental justice cases involving Native American groups in Washington State. Through inductive framing analysis, this work evaluates the way in which commercial news media covered centuries-old environmental inequality faced by the Quileute Tribe and the Lower Elwha Klallam people. Both of these groups were thrust into fame for different reasons: The Quileute were identified in the Twilight film franchise, while the Lower Elwha Klallam people were associated with the largest dam removal project in the world. This research reveals that, while some progress has been made in the quality of news coverage of Indigenous environmental justice issues, absence of coverage remains an issue that continuously needs to be challenged.
This study is a qualitative analysis of Public Service Announcement (PSA) storyboards produced by 177 fourth and sixth grade students as part of a Media Literacy Education program on advertising and commercial culture. The program curriculum addressed the ubiquity and hidden nature of ads, as well as gender portrayals, violence, and nutritional messages in advertising content. Textual analysis revealed differing patterns in student reception of the varied lesson topics. Students called for specific behavioral changes in PSAs for the topics of nutrition and gender, although most were limited to non-media related behaviors such as improving eating habits and encouraging fluidity across roles more traditionally associated with masculinity or with femininity. Analysis also suggested responsibility for the problems students identified with advertising were largely based on individual, consumerist perspectives rather than on collective or social, citizen-based terms. Fourth graders' storyboards especially indicated an apparent mimicry of mainstream commercial productions and practices. The analysis further explores these fourth and sixth graders' underlying orientations toward the U.S. commercial media system as well as the potential strengths and limitations of a production component in MLE programs to promote outcomes associated with critical media literacy.
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