Trade combined with the 4th industrial revolution technologies such as AI, big data, and blockchain is undergoing a transition from traditional trade to digital trade. In particular, COVID-19 has further accelerated the development of digital technology, resulting in many changes in trade products and trade methods.
It is not easy to achieve 2 trillion dollars in Korea's trade scale, which has been stagnant in the midst of such changes in the trade environment. Therefore, it is necessary to nurture trade manpower who can preemptively respond to changes in the domestic and global trade environment, such as the transition to digital trade and the expansion of service trade for high added value of exports.
Specifically, it is necessary to nurture trade manpower who can recognize not only trade practices based on trade knowledge, but also ideas and innovative technologies suitable for the era of the 4th industrial revolution, and create overseas markets through networks Therefore, this study intends to propose a new paradigm of trade practice education for nurturing trade manpower who can respond to changes in the domestic and foreign trade environment and the spread of the 4th industrial revolution technology at the present time. To this end, we intend to redefine the trade manpower and necessary competencies to respond to changes in the current trade environment. In addition, based on this, concrete measures were presented along with the necessity of enhancing the role of trade-related societies in seeking a new paradigm for trade practice education.
Changes in the international trade environment require traders to adapt to new forms of trade. Based on the 4th industrial revolution, digital trade using IT technology focuses on the expansion of objects and trades using the online marketplace, and data itself can be produced or traded as digital goods. Therefore, traders must be able to manage digital trade data. In particular, the increase in trades using platforms such as the On-line Marketplace suggests the importance of data management in digital trade marketing. Traders can systematically manage data generated in the course of trade marketing activities by identifying, collecting, analyzing, and converting it. Transformation of trade data realizes digitization and digitalization, and influences traders' decision-making to achieve their goals. In addition, new added value can be created through digital transformation. Therefore, it is necessary to establish data management and standardized systems for the utilization of digital trade marketing.
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