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Perubahan karakter persaingan bisnis media di era internet mengantarkan jurnalisme online pada dilema dan himpitan antara mengedepankan berita berdasarkan minat pasar (market interest) atau minat publik (public interest). Pada gilirannya, hal itu dapat berdampak pada kualitas konten berita yang diproduksi media. Penelitian ini dimaksudkan untuk mengukur kualitas berita dan kecenderungan politainment pada berita Pilpres 2019 yang dipublikasikan Detikcom dan Tribunnews.com periode 12-17 Agustus 2018.Penyajian berita politik dalam format politainment menggeser fokus utama berita Pilpres 2019, menjauhkan isi berita dari isu substantif, dan mengurangi urgensi masalah karena menonjolkan sisi menarik atau menghibur dari renik peristiwa.Dengan menggunakan metode analisis isi kuantitatif, temuan penelitian mengungkapkan terdapat empat kategori berita yang diidentifikasi dalam penelitian ini berdasarkan kriteria quality press dan politainment, antara lain berita berkualitas tanpa elemen politainment, berita politainment dengan kriteria berita berkualitas, berita politainment tanpa pemenuhan kriteria berita berkualitas, dan berita non-politainment tanpa pemenuhan kriteria berita berkualitas. Hasil penelitian juga menunjukkan adanya praktik politainment dalam berita Pilpres 2019 di Detikcom dan Tribunnews.com meskipun berita berkualitas baik mendominasi kedua media tersebut.

The background of this research comprises 1. Social media that gives customers the opportunity to interact with brands can be used to build long-term relationships. 2. consummers want to connect with other consumers not with companies 3. culinary sub-sector records a 41% contribution to the creative economy's gross domestic product 4. Playing in the same niche, Kulina is founded in 2015 as a culinary information broker 5. In September 2017 Kulina re-brands with a focus on selling one-day service, by contributing 60% of new customers to equal Berrykitchen's daily order number of 3,000 orders per day in January 2018. The statement of the problem in this research relies on how does Kulina manage 60% of new customers to increase sales after rebranding? This research is qualitatively designed. with descriptive analysis methods. The research data which is used is descriptive research data, where the researcher collects data through field study techniques (interviews, observation, and document collection). The result reveals, peer to peer relationship is developed into a sharing community by empowering customers through collaboration with customers that is happened organically and non-organically.

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