AACSB International advocates integration of ethics, corporate social responsibility, and sustainability in all business school disciplines. This study provides an overview of the implementation of these three topics in teaching initiatives and assessment in business schools accredited by AACSB International. Since no comprehensive studies have been conducted for the marketing area, the results provide benchmarks as well as thought-provoking material to initiate business school and marketing faculty discussions on integrating the three topics into their curricula.
In response to intense competition, a growing number of law firms are introducing marketing programs. Many of these programs receive little acceptance and support from the attorneys who work in these firms. This article explains why. New methods for developing strategic marketing plans are proposed along with improved methods for ensuring implementation by both attorneys and staff. [Single or multiple copies of this article are availablefiom The Haworth Document Delivery Service: 1-800-342-9678, 9:OO a.m. -5:OO p.m. (EST).]Partners and attorneys in law firms are spending an increasing amount of time and money marketing their services to clients. Intense competition in most practice areas is making this a necessity. An emerging Literature and a growing number of consultants are proposing marketing programs for legal service providers (Meyers, 1988;Clarke, 1989;Marquis, 1992). Much of this work is helpful in outlining alternative strategies and components of the marketing mix. Its biggest failing is the lack of attention to the Kurt E. Schimmel and T i R. V. Davis are both affiliated with Cleveland State University.Please address all correspondence to Tim
The era of big data has created new opportunities for researchers to achieve high relevance and impact amid changes and transformations in how we study social science phenomena. With the emergence of new data collection technologies, advanced data mining and analytics support, there seems to be fundamental changes that are occurring with the research questions we can ask, and the research methods we can apply. The contexts include social networks and blogs, political discourse, corporate announcements, digital journalism, mobile telephony, home entertainment, online gaming, financial services, online shopping, social advertising, and social commerce. The changing costs of data collection and the new capabilities that researchers have to conduct research that leverages micro-level, meso-level and macro-level data suggest the possibility of a scientific paradigm shift toward computational social science. The new thinking related to empirical regularities analysis, experimental design, and longitudinal empirical research further suggests that these approaches can be tailored for rapid acquisition of big data sets. This will allow business analysts and researchers to achieve frequent, controlled and meaningful observations of real-world phenomena. We discuss how our philosophy of science should be changing in step with the times, and illustrate our perspective with comparisons between earlier and current research inquiry. We argue against the assertion that theory no longer matters and offer some new research directions.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.